Brand Strategy Lead

hace 2 semanas


Desde casa, Colombia Tiendamia A tiempo completo

We are looking for Tigers

Be our Brand Strategy Lead

Do you want to join the fastest-growing cross border eCommerce company in LATAM and develop not only the business, but your campaign implementation and brand strategy skills as well?

This job opportunity is for you We are looking for someone with experience leading regional brand strategy and campaign implementations, with expertise in eCommerce, retail and/or digital business development that brings his/her passion and new ideas to improve the function, and that wants to contribute for the company's next growth stage.

Mission


Work with the Brand Manager in the strategy and implementation of the regional communication campaigns for our Tiendamia brand with the aim of becoming the #1 cross-border e-commerce brand in the world.


Main Responsibilities

  • Create the brand strategies in the region
  • Strategy, briefing and implementation with agencies to create the communication campaigns in different countries.
  • Develop content and communication strategies with the aim of build awareness and brand positioning throughout the region.
  • Content production monitoring (TV, radio, digital, etc.)
  • Carry out the press strategy and assembly of newsletters
  • Strategy, negotiation, implementation and monitoring actions with brand ambassadors
  • Development and monitoring visual guidelines and brand content.
  • Alignment with internal and external stakeholders on the use of the brand (guidelines) in different communication channels.
  • Interaction with the design team and local teams
  • Brand market tracking

Required Skills:

  • Graduate in Marketing or related field.
- +4 years in Branding and Content strategy.

  • Advanced English.
  • Team work ability and good communication skills to manage diverse stakeholders.
  • Strong analytical capacity and interest in data analysis to associate all the actions carried out with company goals.
  • Advanced knowledge Copywriting and content Marketing.
  • We are looking for passionate people, who take the reins and push to make things happen.

Preferred Skills

  • Ecommerce and digital products experience
  • Intermediate Portugues

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