Commerce Specialist

hace 2 meses

Bogotá, Colombia Zenith A tiempo completo

Descripción de la empresa

Somos Zenith, una agencia de medios innovadora con un enfoque dual en ROI: retorno de inversión y retorno de imaginación. Hacemos parte parte del hub de soluciones Publicis Media dentro de Publicis Groupe, el grupo de comunicaciones más valioso del mundo. Nos comprometemos a entender las necesidades únicas de cada marca, utilizando datos y tecnología para diseñar soluciones creativas y efectivas que fomenten un crecimiento exponencial. Nuestra misión es transformar la visión de las marcas en estrategias de medios que no solo maximizan el retorno financiero, sino que también despiertan la imaginación y el potencial creativo.

Descripción del empleo

En Zenith estamos en la búsqueda de una persona para el Rol de Commerce Specialist con más de 3 años de experiencia en roles similares. Está persona será la encargada de dirigir, organizar y coordinar la operación del entorno digital enfocada en E-commerce de la marca/cliente, garantizando la excelencia operativa de cada una de las plataformas.

Principales Responsabilidades:

Mantener actualizado el conocimiento en plataformas digitales de E-commerce Retail como criteo, Amazon ads, Amazon dsp, Mercado ads, formatos de performance en Meta, Tik tok, Google Ads y Programmatic. Verificar la ejecución de las implementaciones que realiza el Campaign Manager en plataformas de E-commerce. Analizar y entregar resultados de las campañas de E-commerce enfocado en KPIS lower funnel (ROAS, ROI, ACOS, Sales, NTBP, AOV, CPDPV) Capacitar y actualizar constantemente al equipo en lineamientos de marca y plataformas de retail Media y buenas prácticas en general del E-commerce. Acompañamiento y seguimiento en la estrategia digital hacia el equipo de planeación enfocada en E-commerce. Brindar acompañamiento, presentación de resultados y asesorías con el cliente en campañas de E-commerce. Enfocados en los objetivos de negocio del cliente. Realizar de Status con los equipos de E-commerce de la región con los principales actores involucrados en el crecimiento de E-commerce. Asegurar la certificación en plataformas de E-commerce previa a su utilización del equipo que lo requiera. Brindar seguimiento y acompañamiento en la instalación de pixeles Floodligths y otras conexiones a través de Campaing manager y Google Tag Manager

Si estás interesado y cumples con el perfil aplica a la vacante y se parte del mejor grupo de comunicaciones del mundo. 

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