Product Marketing Manager

hace 1 mes

Bogotá, Colombia Sagan A tiempo completo

Job Title: Product Marketing Manager
Location: Remote (PST Time Zones)
Salary Range: up to 4000 USD
Work Schedule: Monday to Friday, 9:00 AM and 5:00 PM (PST)

NOTE: INDEPENDENT CONTRACTOR POSITION
Company Overview:
Sagan is an exclusive membership community for top executives, founders, and CEOs seeking to hire and maximize the impact of international talent. We bridge the gap between global talent and US-based businesses, connecting candidates from vibrant regions like Latin America, the Philippines, India, Pakistan, Bangladesh, and Africa with leading American companies. Discover a world of career possibilities with Sagan.

About the Company:
Sagan represents a company at the forefront of AI hardware, aiming to establish thought leadership in the industry through innovative content and effective marketing campaigns. The company is dedicated to leveraging advanced technologies to drive success in a competitive market.

Position Overview:
The Product Marketing Manager will lead marketing initiatives focused on content creation, outbound and inbound marketing campaigns, and digital marketing management. The ideal candidate will have experience in enterprise technology marketing, with a deep understanding of AI hardware and B2B markets.

Key Responsibilities:
Content Creation & Management:

  • Develop high-quality content, including white papers, sales brochures, and presentations, that position the company as a thought leader in the AI hardware market.
  • Collaborate with the technical team to convert complex product details into digestible content for customers and partners.

Outbound Marketing Campaigns:

  • Plan, execute, and optimize outbound campaigns (email, webinars, social media) in coordination with the sales team.
  • Monitor and analyze campaign performance, providing regular reports and recommendations.

Inbound Marketing and Partnerships:

  • Build and manage partnerships with podcasts, blogs, influencers, and industry publications to generate leads and improve brand visibility.
  • Lead content marketing initiatives, such as guest articles and influencer partnerships.

Digital Marketing and Social Media Management:

  • Oversee the company's digital presence, including website management, SEO, SEM, and paid advertising.
  • Create and manage social media content calendars to drive engagement and community growth.

Market Research and Competitive Analysis:

  • Conduct market research to refine marketing strategies and differentiate the company's products from competitors.
  • Monitor competitor activities and adjust strategies accordingly.

Event Optimization:

  • Collaborate with the sales team to maximize event results through outreach campaigns and promotional activities.

Marketing Vendor Management:

  • Manage vendors and optimize tools for marketing initiatives.

Qualifications:

  • 2+ years of experience in enterprise technology marketing.
  • Proven track record of creating marketing content for B2B tech companies.
  • Expertise in branding, design, or inbound marketing in the B2B space.
  • Experience in outbound marketing and lead generation in the enterprise sector.
  • Background in AI or related markets.

Nice-to-Haves:

  • Engineering or technical coursework.
  • Experience in enterprise computer hardware or data centers.
  • Familiarity with technology trade shows and conferences.

Please note: To ensure prompt processing of your application, we kindly request that you submit your resume and intro video in English format.

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