Product manager

hace 2 meses


Bogotá, Colombia Universidad Del Rosario A tiempo completo

Dentro de la Universidad del Rosario, nos encontramos comprometidos con nuestra comunidad educativa permitiendo una formación íntegra y de excelente calidad.

Por eso te estamos buscando para que hagas parte de nuestro equipo como Product Manager . Serás el/la encargado/a de proponer, coordinar e implementar planes de marketing, de acuerdo con las normas, políticas y procedimientos definidos por la Dirección de Marketing y la Universidad, con el fin de lograr las metas de aspirantes para los programas de pregrado y posgrado de las unidades académicas y que requieren los portafolios a cargo.

Funciones Claves del cargo:
  1. Analizar la situación actual del sector de la educación y los principales competidores, con el fin de identificar amenazas y oportunidades en el mercado, al igual que la situación actual de nuestros programas de pregrado y posgrados.
  2. Analizar y conceptualizar los estudios de marketing y de referenciación, en conjunto con el área de Investigación de Mercados y las Unidades Académicas, con el fin de aportar información para el diseño de campañas y actividades de promoción y creación de programas nuevos.
  3. Apoyar en el diseño, implementación y ejecución de estrategias de marketing institucional, funcionales para Unidades Académicas que aporte en el logro de las metas de aspirantes para los programas de pregrados y posgrados.
Requisitos:
  • Profesional en Mercadeo, Comunicación Social, Administración de Empresas, Ingeniería Industrial, Publicidad, Diseño y/o carreras afines.
  • Especialización en Mercadeo, Marketing Digital, Servicio o Experiencia de Usuario, Neuromarketing y/o áreas afines.
  • Inglés B1
  • Cuatro (4) años de experiencia en Investigación de Mercado, diseño de campañas, TIC aplicados a la comunicación y mercadeo y actualización en áreas de las disciplinas.
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