Manager, Ad Sales

hace 3 meses

Bogotá, Colombia Sony Pictures A tiempo completo

Sony Pictures Entertainment (SPE) is a subsidiary of Tokyo-based Sony Corporation. SPE's global operations encompass motion picture production, acquisition, and distribution; television production, acquisition, and distribution; television networks; digital content creation and distribution; operation of studio facilities; and development of new entertainment products, services and technologies. SPE’s Motion Picture Group production organizations include Columbia Pictures, Sony Pictures Animation, Screen Gems, TriStar Pictures, 3000 Pictures, Stage 6 Films, AFFIRM Films, and Sony Pictures Classics. Sony Pictures Television (SPT) operates three complementary lines of business: 1) Distribution of SPE's feature films and television programming to television outlets around the world, 2) Local television production in key international markets, 3) International television networks and digital networks.

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General Summary:

The key purpose of this position (Ad Sales Manager, Colombia) is to manage the day-to-day generation of ad sales revenue from key accounts in the Colombia market.

The Ad Sales Manager is responsible for revenue generation from assigned advertisers and agencies for properties represented by SPT.  In terms of revenue generation, the Ad Sales Manager will seek out new advertisers and proactively look to generate new revenues from these accounts, as well as, oversee the management of the current clients.  To be successful, the Ad Sales Manager must be committed to identification of new prospects and conversion to active SPT advertisers.

This individual must actively seek out new opportunities for Linear and Digital assets as well as be tuned into and alert to opportunities that can lead to a stronger, more profitable relationship that satisfy their clients.  Strong strategic skills are important as the manager needs to provide alternative solutions to management on pending issues relative to client relationship, budget attainment, goals, and business opportunities. 

The Ad Sales Manager will team with members of the Ad Sales Company to transfer learnings and promote a positive corporate image. On an internal basis, this individual needs to support and make a positive impact in creating and maintaining a positive working environment and build relationships with the various SPE companies. 

Responsibilities: 

  • 75% Revenue Generation
    • Primary focus within the responsibility is the identification of new prospects and conversion to active advertisers for all properties represented by SPT.
    • Secondary focus is revenue growth from current advertisers and agencies.
    • Provide strategic planning and sales support to the overall team. Share insights that are gained from interactions with clients that will aid in the development of new offers and propositions. The emphasis should be on revenue growth and capitalizing on the full leverage of the SPT portfolio properties and partnerships.
  • 25% Sales Management
    • Manage the key client relationships including but not limited to development of presentations and proposal oversight and development.
    • Assist with the development of sales planners.

Knowledge/Skills/Abilities:

  • Identification of Agency/Client Prospects: Current and active knowledge of key prospects and critical players at agency and client, as well as key agency accounts.  Client product characteristics, launches and marketing strategy, promotions. Key markets and budgets.  Pricing strategy for gaining share of business and maximum sales efficiency.
  • Practical Understanding of Digital Ad Sales: The manager must have base knowledge of the industry, competitors and marketplace offer.
  • Practical Knowledge of the Sales Process: This area includes the ability to present, perform client needed analysis, handle objections, trial close, control the sales process, forecast accurately, makes cold calls, and implement the necessary changes to their sales strategy in order to attain their budgets.
  • Knowledge of main Research sources: IBOPE and ComScore quantitative ratings services. 
  • Internet sales experience – Ideally from a digital dominate property.
  • Entrepreneurial spirit and track record of being self-motivated/self-starter.
  • Ability to work independently and challenge the status quo while not being antagonistic towards a team approach.
  • Strong interpersonal skills with an ability to build effective relationships.
  • Bilingual skills are required (Spanish/English or Portuguese/English).
  • Ability to multitask and effectively function in an ever-changing business environment.
  • Ability to prioritize effectively and efficiently.
  • Creativity and understanding of advertising industry.
  • Proven track record of achieving quarterly or annual budgets on a consistent basis.
  • Moderate travel may be required.

Experience: 6+ years of TV and/or Digital Planning, Ad Sales, or Agency experience.

Education: Bachelors' degree is preferred.

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