Luxury Culture Manager Colombia
hace 2 meses
Description
:Name of the role: Luxury Culture Manager Colombia - (Secondment - Fixed Term - 8 months)
Location: Bogotá, Colombia
Type of contract: Secondment - 8 months
About the role:
The Luxury Culture Manager position is a critical, and this individual will be responsible to leading the "Into Culture" strategy and execution on our luxury brands in the market, crafting and completing initiatives that connect and infiltrate our brands within various cultural verticals according to the brand positioning in the region. This position is a secondment, to replace during 7 months the Culture Manager that will be out on your birthing parent leave.
We want the brand to be culture-forward: participating with people, in the places, at the moments that intersect with what consumers care about. We want to build powerful ideas to that earn consumer advocacy: causing consumers to talk to other consumers about the brand voluntarily. We need a gold standard culture authority who will disrupt our thinking, bring the outside in, anticipate trends, build our brand networks, and develop outstanding plans to drive talkability and to generate content.
The main critical metrics:
- Improve the talkability index of the brands (a combination of earned media in social and press, and search on google)
- Help the brand to improve the Brand Score at Kantar focused on Important
- # of innovative initiatives in culture actions (collabs, LTO´s, new ways of sell, new ways to experience the brand, on trade experiences, ecc)
- Enhance Brand Visibility and brand relevance.
- Champion importantul connections with the target audience.
Top accountabilities:
Develop and Complete "Into Culture" Strategy: Partner with Brand Leads to develop andcompletee the "Into Culture" strategy for our luxury brands in the market. This involves identifying relevant cultural verticals, understanding target audience interests, and crafting impactful initiatives that align our brands with the culture driving talkability and earned media. These initiatives should strive to improve brand visibility, increase brand relevance, and champioimportantul connections with the target audience.
Cultivate Relationships in Cultural Verticals: Establish and nurture relationships with key collaborators, influencers, and representatives within various cultural verticals. This includes building a network of contacts in the music, fashion, sports, entertainment and other relevant industries. Leverage these relationships to gain insights, identify collaboration opportunities, and effectively infiltrate our brands into the cultural landscape.
Deep Knowledge of Earned Media: Possess a deep understanding of earned media channels, including social media, influencers, PR, and content partnerships. Stay up-to-date with the latest trends and standard methodologies in bringing to bear earned media to drive brand engagement and amplify cultural impact. Find opportunities for brand collaborations and partnerships within the earned media space.
Measure and Optimize Performance: Develop and implement metrics and KPIs to track the success and impact of Culture Marketing initiatives. Regularly analyze performance data to identify areas for improvement and optimize strategies accordingly. Provide actionable insights to senior leadership on the effectiveness of the "Into Culture" strategy and recommend adjustments as needed.
Cross-functional Collaboration: Collaborate closely with internal collaborators, including marketing, brand management, costumer marketing, brand curators and also the culture managers of the other markets. Foster effective teamwork and alignment to ensure the seamless integration and execution of Culture Marketing initiatives across all brand touchpoints.
Brand experience: Responsible for shaping how consumers perceive and interact with the brands. Their duties include developing strategies to create cohesive and positive brand image across various touchpoints, ensuring consistency in messaging, implementing initiatives to enhance brand engagement and talkability. They focus on delivering a memorable and consistent brand experience that resonates with the target.
Qualifications:
> 10 years of experience in Culture: Strategic Culture Marketing, Influencer Engagement, Contracting and Management, Earned Influencer & Media Relationships, Public Relations, Large-Scale Sponsorship and Partnerships, Events and Experiences, Content Production for Earned and Social-First Deployment, Proven Track Record of Earned Talkability for Brands & Brand Performance working with Luxury Brands.
. Strategic marketer with experience developing cultural brand positioning for global brands
. Future focused, consumer obsessed and externally oriented: a long-term holistic outlook and strategic approach with the consumer at the heart to be able to identify opportunities putting our brands as first movers.
. Managing complexity. Track record of managing multiple priorities, complex brand architecture and projects, and a range of business issues within ambiguous context and matrixed organization. Can hold tension for a sustained period.
. Connected influencer - one phone call away from the people, places and parties driving culture today, and connected to what’s coming around the corner. Inspired to nurture earned relationships building long-term partnerships for the future.
. Luxury Activation – track record of successful brand activations around the world, executed with exceptional standards in luxury, highly talked about
. Content producer with social-first approach to earned deployment.
. Strong drive, delivery and determination. Resilience is Key
. Strong communication, leadership, presentation and influencing skills
. Creative flair and consumer back obsession, reflected in outstanding creative work.
Worker Type :
Fixed Term Contract (Fixed Term)Primary Location:
Bogota - IMCAdditional Locations :
Job Posting Start Date :
2024-07-18-
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