Digital Marketing Manager

hace 2 meses

Bogotá, Colombia Sagan A tiempo completo

Job Position: Digital Marketing Manager
Location: Remote (Ability to work within specified time zones as needed)
Work Schedule: Flexible based on executive needs, typically Monday to Friday.

Company Overview:

Sagan is an exclusive membership community for top executives, founders, and CEOs seeking to hire and maximize the impact of international talent. We bridge the gap between global talent and US-based businesses, connecting candidates from vibrant regions like Latin America, the Philippines, India, Pakistan, Bangladesh, and Africa with leading American companies. Discover a world of career possibilities with Sagan.

Position Overview:

Were seeking a skilled Digital Marketing Manager to join our team. This role is ideal for a detail-oriented individual who thrives in a fast-paced environment and is passionate about driving digital marketing strategies. As a Digital Marketing Manager, you will oversee and optimize paid advertising campaigns across various platforms to enhance client visibility and achieve measurable results.

Responsibilities:

1. PPC Campaign Management:

  • Plan, develop, and implement comprehensive PPC strategies across Google Ads, Bing, and other search platforms.
  • Manage daily account responsibilities, including budget monitoring and bid adjustments to optimize ROI.
  • Track KPIs and produce performance reports for management using dashboards and analytics tools.
  • Provide creative suggestions for ad copy and graphical ad templates.
  • Optimize landing pages, ad copy, and other campaign elements for improved performance.

2. Digital Advertising Strategy:

  • Develop and launch digital advertising campaigns on platforms such as Google Ads, LinkedIn Ads, and Facebook Ads.
  • Continuously analyze and optimize campaigns to maximize return on ad spend (ROAS) through targeting adjustments and bid optimizations.
  • Oversee budget allocation and management across multiple campaigns.
  • Implement and refine conversion tracking and reporting mechanisms for accurate data collection and analysis.

3. Industry Knowledge and Collaboration:

  • Stay updated with PPC and SEM trends and strategies to maintain competitive advantage.
  • Collaborate effectively with internal teams and clients to develop new campaigns and strategies aligned with business objectives.

Requirements:

  • Proven experience as a PPC Manager or Digital Marketing Specialist with hands-on experience in PPC campaign management.
  • Strong analytical skills with experience in data analysis and reporting.
  • Knowledge of SEO and digital marketing concepts.
  • Familiarity with platforms like Google Ads, Facebook Ads, and Bing Ads.
  • Google Ads certification is a plus.
  • Excellent communication skills and ability to collaborate across teams.

Nice-to-Haves:

Experience with tools like Ahrefs, SEMrush, Basecamp, and Optmyzr for campaign optimization and management.


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