Digital Marketing Manager

hace 2 meses

Bogotá, Colombia Sagan A tiempo completo

Job Position: Digital Marketing Manager - Latam
Location: Remote (PST Timezone)
Salary Range: up to 2500 USD

Working Schedule: Monday-Friday, 09:00 AM to 05:00 PM PST

Company Overview:

Sagan is an exclusive membership community for top executives, founders, and CEOs seeking to hire and maximize the impact of international talent. We bridge the gap between global talent and US-based businesses, connecting candidates from vibrant regions like Latin America, the Philippines, India, Pakistan, Bangladesh, and Africa with leading American companies. Discover a world of career possibilities with Sagan.

Client Overview:

Sagan represents a company dedicated to the creation and preservation of wealth through targeted investments in commercial real estate. They value their employees and aim to create a fun, merit-based environment that encourages hard work, creative thinking, and high-quality performance. They foster persistent improvement and are seeking like-minded individuals who share their attention to detail and passion for excellence to join their growing team.

Position Overview:

The Digital Marketing Manager will oversee and manage all digital initiatives for a retail lifestyle shopping center. This includes daily communication, strategic planning, workflow optimization, and performance analysis. The role involves collaboration with various departments to develop a blueprint for use across additional retail centers, ensuring integration into the overall branding efforts.

Key Responsibilities:

  • Digital Strategy: Develop and execute a digital marketing strategy that embodies the unique character of the shopping center.
  • Content Management: Coordinate and create all center content, ensuring consistency in style, accuracy, and customer value.
  • Vendor Management: Oversee digital business vendors and partners associated with the center's website, email database, SMS database, and social media assets.
  • Performance Analysis: Collect data to provide customer insights, research findings, and market positioning recommendations.
  • Tenant Relations: Enhance tenant visibility and drive foot traffic to onsite businesses.
  • Corporate Marketing: Manage and coordinate key functions for the corporate brand.

Qualifications:

  • College degree in a relevant field.
  • Minimum of five years of digital marketing experience, preferably with a focus on retail real estate or event marketing.
  • Proficiency with MS Office Suite, social media marketing, Google AdWords, Google Analytics, SEO/SEM, and email marketing tools such as Mailchimp or HubSpot.
  • Experience with Adobe Creative Suite and Canva.
  • Strong creative skills, strategic analytical thinking, and problem-solving abilities.
  • Excellent interpersonal and customer service skills.

Nice-to-Haves:

  • Experience in managing external resources and consultants.
  • Ability to update websites via CMS (WYSIWYG) or manage third-party vendors for timely edits.
  • Residence within the EST to PST time zones.

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