Platforms Specialist

hace 2 semanas


Bogotá, Colombia Findasense A tiempo completo

El Rol

Tendrás el propósito de trabajar junto con el cliente y otros parterns para generar de manera exitosa campañas para recolección de datos, gestionando los diversos datos obtenidos y generando comunicación continua a los consumidores y clientes finales.

¿Qué harás?

  • Diseñar, ejecutar y mejorar campañas de email marketing, enfocándose en la segmentación de audiencias, personalización de contenido y análisis de KPIs.
  • Configurar y administrar plataformas como HubSpot, Emblue, Elocua, Lytics y Qualifio para unificar y analizar datos de clientes, y diseñar flujos de trabajo automatizados.
  • Evaluar el rendimiento de las campañas y estrategias de datos, generando informes detallados y ofreciendo recomendaciones basadas en insights.
  • Unificar datos de múltiples fuentes para crear perfiles de clientes completos, mejorando la personalización y la segmentación en tiempo real.
  • Trabajar con equipos de ventas, producto, diseñadores y redactores para alinear campañas y asegurar la integración efectiva de plataformas.
  • Garantizar que todas las actividades cumplan con las normativas de privacidad de datos y mantenerse actualizado con las mejores prácticas del sector.

Requirements

¿Quién eres?

  • Cuentas 1 o 3 años de experiencia.
  • Analizas distintas fuentes de datos para generar insights de valor para toma de decisiones.
  • Tienes conocimiento Microsoft Excel y nociones básicas de bases de datos.
  • Conocimiento de herramientas de Marketing Automation como Hubspot, Salesforce Mkt Cloud, Emblue, Elocua, RD station o similar.
  • Experiencia en generación de campañas de comunicación por email y WhatsApp, generación de workflows con diferentes segmentos de la base de datos.
  • Manejas Customer Data Platform (CDP) como Salesforce, Segment, Lytics, Adobe o similar, Personalización de contenido, Data Management Platforms (DMPs) y Web Analytics.
  • Tienes conocimiento en visualización e interpretación de Data.
  • Tienes conocimiento en generación de segmentos de una base de datos y uso de las mismas.
  • Tienes experiencia B2B e-commerce , digital marketing / analytics.
  • Nivel de inglés intermedio.
  • Buena ortografía.

Benefits

  • Disfruta de 23 días de vacaciones anuales para relajarte y encontrar tu Zen interior
  • Tendrás el día de tu cumpleaños para ti solo, así que podrás relajarte y celebrarlo por todo lo alto
  • Únete a nuestro equipo y experimenta las increíbles ventajas de contar con medicina prepagada
  • Dispones de un auxilio de conectividad para los gastos que pueda ocasionar el trabajo remoto.
  • Entorno de trabajo híbrido ‍
  • Trabaja a tu ritmo con nuestro horario flexible .
  • Emocionantes oportunidades de crecimiento profesional
  • Prepárate para una oportunidad gratificante Como parte de este increíble rol, tendrás la oportunidad de contribuir con tus habilidades y tiempo para una noble causa. Únete a nuestro equipo y tendrás la opción de realizar cada año 40 horas de voluntariado que te cambiarán la vida.

¿Por qué deberías unirte a nosotros?

En Findasense somos una empresa global de Experiencia de Cliente, nos basamos en el poder de los datos para crear experiencias personalizadas y ejecutar estrategias creando contenido relevante. Creemos en la autogestión, la transparencia y nos centramos en una cultura colaborativa donde nuestro modelo EPIC (Estrategia, Propósito, Identidad y Cultura) nos hace únicos, diferentes y nos permite crear relaciones duraderas.


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