Digital Marketing Specialist

hace 2 meses

Bogotá, Colombia Sagan A tiempo completo

Job Title: Digital Marketing Specialist - LATAM
Location: Remote (PST Time zone)
Salary Range: up to 2000 USD

Work Schedule: Monday-Friday, 9:00 AM to 5:00 PM PST

NOTE: INDEPENDENT CONTRACTOR POSITION

Company Overview:

Sagan is an exclusive membership community for top executives, founders, and CEOs seeking to hire and maximize the impact of international talent. We bridge the gap between global talent and US-based businesses, connecting candidates from vibrant regions like Latin America, the Philippines, India, Pakistan, Bangladesh, and Africa with leading American companies. Discover a world of career possibilities with Sagan.

About the Company:

Sagan represents a fast-paced, multilingual digital marketing and advertising agency founded and based in Vancouver, Canada. Specializing in both English and Chinese digital strategy and execution, they offer services including developing paid media strategies to drive leads and conversions and using bilingual content and digital assets to optimize reach and growth. The company is passionate about delivering exceptional results and building lasting relationships with clients. Their team is dynamic, collaborative, and always striving for excellence, proudly certified as a Great Place to Work.

Position Overview:

We are seeking a dynamic Digital Marketing Specialist to execute and optimize PPC campaigns across various digital platforms. The ideal candidate will analyze data, manage performance, and collaborate with teams to drive marketing strategies. Engaging with clients and keeping up with digital trends is essential to maximize campaign effectiveness.

Key Responsibilities:

Campaign Execution

  • Develop and implement comprehensive digital marketing strategies.
  • Manage PPC and paid media campaigns across platforms like Google Ads, Meta Ads, and more.
  • Conduct keyword research to expand reach.
  • Craft compelling ad copies aligned with key messaging.
  • Address client queries and update campaigns promptly.

Account Management

  • Take full ownership of campaign performance.
  • Optimize campaigns by analyzing data and testing hypotheses.
  • Deliver detailed reports on campaign performance, providing insights and actionable recommendations.
  • Conduct competitive analysis and explore new growth opportunities.

Ads Operations

  • Set up and manage accounts and analytics on platforms such as Meta, Google Ads, and Google Analytics.
  • Utilize tools like Google Tag Manager and Facebook Pixel for efficient tracking.
  • Create and maintain reporting dashboards using Google Looker Studio and SuperMetrics.
  • Ensure seamless data integration between CRM systems and marketing platforms using Zapier.
  • Monitor, troubleshoot, and optimize conversion goals and retargeting efforts.

Team Collaboration

  • Collaborate with project managers, account teams, and other stakeholders to craft innovative growth strategies.
  • Engage regularly with clients, providing updates and ensuring satisfaction.
  • Stay abreast of the latest digital tools and trends to enhance marketing efforts.

Qualifications:

  • Minimum 3 years of experience in digital advertising.
  • Proven experience in digital marketing and campaign management.
  • Strong understanding of Google Analytics 4, PPC, SEO, and digital advertising strategies.
  • Excellent communication, analytical, and organizational skills.
  • Ability to work independently and in a team environment.

Nice-to-Haves:

  • Experience with Zapier, Google Looker Studio, and SuperMetrics.
  • Bilingual skills in English and Chinese.

Our Benefits:

  • Company events
  • Paid time off
  • Extra long weekends
  • Additional holidays for Christmas and New Year
  • Phone/meal credit

Please note: To ensure prompt processing of your application, we kindly request that you submit your resume and intro video in English format.

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