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LatAm Digital Marketing Specialist

hace 2 meses

Bogotá, Colombia Somewhere A tiempo completo

LOOKING FOR LATIN AMERICAN CANDIDATES RESIDING WITHIN LATIN AMERICAN REGIONS

Job Title: Digital Marketing Specialist - Automation & Content Strategy Expert
Working Hours: Pacific 7 AM to 3 PM (Can be flexible with overlap working hours with the client)
Salary: 1000 to 1500 USD/month ( Final offer will depend on the client's approval and assessment of the candidate's overall qualifications)

Position Overview: We are seeking a highly skilled Digital Marketing Specialist who excels in automating marketing processes, driving ad campaigns, and creating high-quality content. This role is ideal for a strategic thinker who understands the importance of automated touchpoints, sequences, and funnels while also being capable of producing disruptive content that drives engagement and organic viral growth. The ideal candidate will focus on delivering valuable resources to our members, ensuring we remain an indispensable part of their practices. Familiarity with the aesthetics and wellness industry is a plus but not required.

Key Responsibilities:

  • Marketing Automation & CRM Management:
  • Develop and implement automated marketing touchpoints, sequences, and funnels using HubSpot.
  • Manage CRM processes, ensuring smooth and efficient lead nurturing, onboarding, and member engagement.
  • Monitor and optimize automated campaigns to improve performance and ROI.
  • Ad Campaign Management:
  • Assist in planning and management paid ad campaigns across various platforms, including social media, search engines, and email.
  • Google Analytics, Google Ads, Meta, LinkedIn
  • Analyze campaign performance and adjust strategies to maximize reach, engagement, and conversions.
  • Collaborate with the sales team to align marketing efforts with sales objectives.
  • Content Creation & Strategy:
  • Oversee and provide input on the creation of high-quality content, including blogs, social media posts, videos, and webinars, designed to educate and engage our target audience.
  • Focus on producing content that disrupts the market, captures attention, and drives organic viral marketing.
  • Examples: Maintain the element of surprise to communicate with target audiences, don’t just follow but create trends, make memorable content.
  • Work with the graphic design team to ensure consistent branding and messaging across all platforms.
  • Member Engagement & Resources:
  • Develop and distribute valuable resources and content that keep members engaged and see us as an essential partner in their practice.
  • Some examples of this are: eBook material, building a member knowledgebase, or social media templates for members. We are open to your ideas
  • Utilize feedback and data to continuously improve member-driven content and resources.
  • Build and maintain a content calendar to ensure consistent communication and value delivery to our members.
  • Organic & Viral Marketing:
  • Support organic and viral marketing efforts through strategic content distribution and engagement tactics.
  • Innovate and implement strategies that drive organic growth and foster a strong, engaged community.
  • Identify and leverage trends to amplify content reach and member interaction.

Qualifications:

  • Proven experience in digital marketing, with a focus on automation, content strategy, and ad campaign management.
  • Expertise in using HubSpot for marketing automation and CRM management.
  • General knowledge of ClickUp or willingness to learn for use of project coordination and communication.
  • Strong knowledge of content creation, paid advertising, and organic growth strategies.
  • Ability to develop and execute marketing strategies that balance automation with high-quality, disruptive content.
  • Excellent communication skills, with a knack for creating compelling content and presenting ideas effectively.
  • Ability to work independently in a remote environment and meet deadlines in a fast-paced startup setting.
  • Willing to use Email, Clickup, and Hubspot to regularly communicate project progress
  • Available daily during general business hours and for 2-3 weekly check-in’s via Google Meet or Zoom.