BEX Digital Copywriter
hace 3 días
Requisition ID Posted 11/10/2025 - Marketing - Colombia - Valle del Cauca - Cali - Colgate-Palmolive - No Travel - Hybrid
No Relocation Assistance Offered
Job Number # Cali, Valle del Cauca, Colombia
Who We Are
Colgate-Palmolive Company is a global consumer products company operating in over 200 countries specializing in Oral Care, Personal Care, Home Care, Skin Care, and Pet Nutrition. Our products are trusted in more households than any other brand in the world, making us a household name
Join Colgate-Palmolive, a caring, innovative growth company reimagining a healthier future for people, their pets, and our planet. Guided by our core values—Caring, Inclusive, and Courageous—we foster a culture that inspires our people to achieve common goals. Together, let's build a brighter, healthier future for all.
The BEX Digital Copywriter is responsible for creating high-quality, engaging, and persuasive written content for digital platforms. This includes website copy, eContent, digital ads, articles and social media content, in alignment with Colgate's brand guidelines, SEO guidelines, digital industry standards, and best practices.
The Copywriter integrates AI tools into the daily workflow to significantly optimize content generation and ensures all messaging is clear, consistent, and tailored to target audiences, effectively supporting brand objectives and marketing strategies.
What you'll do:
Ensure all messaging is clear, consistent, and tailored to target audiences.
Create high-quality, engaging, and persuasive written content for digital platforms, including website copy, eContent, and digital ads.
Ensure the brand's tone and personality are consistent and engaging across all digital communications.
Conduct keyword research and naturally incorporate keywords into titles, descriptions, and metadata to improve organic search rankings.
Proficiently use AI tools to streamline the writing process, from ideation to final draft optimization.
Ensure all content is customer-friendly and avoids confusing or misleading language.
Report to Digital Content & Creative Coordinator – BEX the project status and timelines.
What we're looking for:
- Excellent writing, grammar, and spelling skills.
- Enthusiasm for leveraging AI tools as a creative partner for content ideation, and optimization.
- Ability to craft compelling brand narratives that emotionally connect customers with products and the brand's mission.
- Attention to detail
- Familiar with Google tools (YouTube, Google Analytics, Google Sheets and Slides, etc)
- Time management and organizational skills
What do you need to apply?
- Bachelor's Degree in Communication, Digital Marketing, Design or creative areas
- A minimum of 1-2 years' experience in copywriter, content writer, or similar role in e-content creation
- Knowledge of adapting copy style and tone for different digital platforms, such as social media, email campaigns, e-content, e-commerce, and product descriptions
- Basic knowledge of PM tools, specifically Atlassian (Jira, Confluence, Trello) is desirable
- Intermediate/Advanced level of English
*This is a temporary position for a 12-month contract*
Our Commitment to Inclusion
Our journey begins with our people—developing strong talent with diverse backgrounds and perspectives to best serve our consumers around the world and fostering an inclusive environment where everyone feels a true sense of belonging. We are dedicated to ensuring that each individual can be their authentic self, is treated with respect, and is empowered by leadership to contribute meaningfully to our business.
Equal Opportunity Employer
Colgate is an equal opportunity employer and all qualified applicants will receive consideration for employment without regard to race, color, religion, gender, gender identity, sexual orientation, national origin, ethnicity, age, disability, marital status, veteran status (United States positions), or any other characteristic protected by law.
Reasonable accommodation during the application process is available for persons with disabilities. Please complete this request form should you require accommodation.
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