FBS - Marketing Consultant II (SEO, GEO)

hace 2 días

Bogotá, Bogotá D.E., Colombia Capgemini A tiempo completo

Our Client is one of the United States' largest insurers, providing a wide range of insurance and financial services products with gross written premiums well over US$25 Billion (P&C). They proudly serve more than 10 million U.S. households with more than 19 million individual policies across all 50 states through the efforts of over 48,000 exclusive and independent agents and nearly 18,500 employees. Finally, our Client is part of one the largest Insurance Groups in the world.

Role Description:

Team Function:

  • This position would sit within the SEO & GEO team as a larger part of our Digital Acquisition & Growth Marketing team.

    Role Descriptio
  • Candidate will focus on GEO (generative engine optimization) and SEO (search engine optimization) strategies with the goal of increasing visibility across LLM/AI search such as Google AIO, ChatGPT, Perplexity, etc.
  • Efforts will focus on both onsite improvements as well as offsite improvements including obtaining external citations.
  • Participates as a team member to develop marketing projects, new product designs and sales promotion programs to assist the field in achieving Farmers' growth, retention and product density objectives.
  • Responsible for developing action plans and deadlines, assigning tasks to other individuals, tracking project status, testing, and evaluating quality assurance of products and promotions.
  • Directs and works on complex projects and develops results-oriented solutions for various distribution channels.
  • Displays a leadership role on and off projects. Trains and leads new team members.
  • Utilizes expertise and skills to complete project assignments in several areas, i.e., Commissions, Agency Training, Agency Contracts, Value-Added, Field Marketing Management, etc.
  • Supervises assigned personnel.
  • Acts as a project lead on one or more moderately complex to complex projects, or leads one or more of a particular aspect of complex projects.
  • Is the primary contact of all project-related concerns.
  • Develops project/program/product design and scope; determines project milestones and completion dates. Develops project plans, schedules and measures project success.
  • Calculates project costs, develops budget and determines Return on Investment (ROI).
  • Prepares CAP request and may represent Project Team at CAP committee.
  • Assigns, or works with other business units to achieve project objectives.
  • Ensures all project summaries, progress reports and all out of scope changes are written and reported within the project schedule.
  • Manages detailed tasks, project deliverables and schedules throughout the project development.
  • Identifies project risks and priority issues.
  • Delegates and/or assigns responsibilities in order to meet project milestones and deadlines. Participates as a team member on multiple projects.
  • Leads internal and external team meetings as required.
  • Participates in the development of Marketing Consultant I staff members. Performs other duties as assigned.

English Proficiency

  • Fluent

Other Critical Skills

  • Search Engine Optimization
  • GEO - Advanced
  • Digital PR - Intermediate

Software / Tool Skills

  • Brightedge
  • Semrush
  • Ahrefs
  • SEO Clarity
  • Google Lighthouse
Competitive salary and performance-based bonusesComprehensive benefits packageCareer development and training opportunitiesFlexible work arrangementsDynamic and inclusive work culture within a globally renowned groupPrivate Health and Dental InsurancePension PlanMeals ticketsLife Insurance

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