SEO Analyst

hace 1 semana

Bogotá, Bogotá D.E., Colombia Heinsohn A tiempo completo

Únete a Heinsohn Human Global Solution SEO Analyst
En Heinsohn estamos en búsqueda de un SEO Analyst con enfoque integral para liderar la estrategia SEO del sitio , potenciar el posicionamiento y contribuir activamente a los objetivos comerciales del negocio B2B SaaS: generación de leads calificados (MQLs), autoridad digital y posicionamiento por líneas de negocio y países.

Este perfil combinará la capacidad técnica para auditar, diagnosticar y optimizar el sitio, con la visión estratégica necesaria para conectar SEO, inbound marketing y negocio. Trabajará en conjunto con marketing, ventas y desarrollo para asegurar que el SEO impulse crecimiento, visibilidad y oportunidades comerciales en nuestros mercados objetivo: Colombia, Perú, Ecuador, Panamá, entre otros.

  • Responsabilidades Principales:

  • Liderar la estrategia SEO integral para técnico, contenido, off-page, reporting.

  • Realizar auditorías técnicas completas: rastreo, indexación, Core Web Vitals, arquitectura, velocidad, canibalización de keywords, errores SEO.
  • Diseñar y optimizar la arquitectura del sitio web multinacional: subcarpetas, hreflang, interno, estructura de URLs.
  • Alinear SEO con las metas de negocio B2B: generación de leads calificados, tráfico orgánico de calidad, autoridad en el sector.
  • Diseñar estrategias de contenido basadas en embudos TOFU, MOFU, BOFU y buyer persona.
  • Optimizar Core Web Vitals y experiencia de usuario en entorno SaaS.
  • Fortalecer autoridad de dominio mediante estrategias Off-Page.
  • Reportar KPIs clave a gerencia: visibilidad, tráfico, engagement, generación de leads.
  • Coordinar acciones con áreas de desarrollo, inbound, comercial y producto.

Requisitos del Perfil:

  • 3 años de experiencia liderando estrategias SEO en entornos B2B y SaaS.

Te destacas si además tienes:

  • Experiencia en mercados Latinoamericanos y estructuras web internacionales.
  • Conocimiento de inbound marketing B2B.

Que ofrecemos para ti:

  • Contrato a termino Indefinido
  • Vacaciones 15 días legales + 2 días extra legales
  • Buena cultura Laboral
  • Oportunidades de crecimiento
  • Modalidad Híbrida
  • Entorno Multicultural
  • Medio día de cumpleaños

En Heinsohn
, nuestro propósito es generar un impacto positivo en la sociedad y el medio ambiente. Creemos que las personas son el recurso más valioso de cualquier organización, por eso estamos comprometidos con el crecimiento profesional y personal de cada colaborador.

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