Digital Acquisition Specialist

hace 23 horas

Bogotá, Bogotá D.E., Colombia Forest Coffee A tiempo completo

Forest Coffee | Colombia | Full-Time

About the Role

At Forest Coffee, growth starts with intention, data, and storytelling.

The 
Digital Acquisition Lead
 will own our paid media and digital acquisition strategy, driving qualified traffic, revenue growth, and brand visibility across key platforms such as 
Meta and Google Ads
.

This role sits at the intersection of 
performance marketing, analytics, and e-commerce
, working closely with Marketing, Sales, and Product teams to ensure our digital channels efficiently convert interest into long-term customers.

Key Responsibilities
1. Acquisition Strategy & Paid Media Performance

  • Develop, execute, and optimize paid media strategies across 
    Meta and Google Ads
     to meet acquisition and revenue targets.
  • Own full-funnel acquisition performance, from awareness to conversion.
  • Ensure efficient budget allocation based on performance and ROAS.

2. Campaign Execution & Optimization

  • Manage and continuously optimize paid campaigns to improve 
    CTR, Conversion Rate, CPA, and ROAS
    .
  • Test creatives, audiences, formats, and landing pages to scale winning strategies.
  • Stay up to date with platform updates, algorithm changes, and industry trends.

3. Analytics, Attribution & Insights

  • Implement and refine 
    attribution models
     to accurately measure performance across channels.
  • Analyze performance data to identify trends, opportunities, and growth levers.
  • Deliver clear, actionable performance reports to Marketing and leadership teams.

4. Website & Conversion Ownership

  • Own the 
    website content and sales strategy
    , ensuring product information, pricing, and inventory are accurate and aligned with brand and marketing goals.
  • Collaborate with Product and Marketing to improve 
    conversion rate optimization (CRO)
    .
  • Ensure landing pages are optimized for paid traffic and SEO performance.

5. Cross-Team Collaboration

  • Work closely with Marketing to align acquisition efforts with campaigns, launches, and brand messaging.
  • Coordinate with Sales to ensure lead quality and traffic relevance.
  • Collaborate with SEO and Content teams to strengthen organic and paid synergies.

Required Skills & Qualifications

  • Proven experience managing and optimizing paid media campaigns on 
    Meta and Google Ads
    .
  • Strong analytical mindset with the ability to translate data into growth actions.
  • Solid understanding of 
    attribution models, funnel metrics, and performance marketing KPIs
    .
  • Experience working with 
    GA4, Google Search Console
    , and reporting dashboards.
  • Excellent communication and project management skills.
  • Ability to adapt quickly in fast-changing digital environments.

Preferred Qualifications

  • Experience in 
    e-commerce, DTC, B2B, or subscription-based businesses
    .
  • Familiarity with SEO fundamentals and CRO best practices.
  • Experience working in 
    high-growth or startup environments
    .
  • Hands-on experience managing website content and product catalogs.

Success KPIs for This Role

  • Leads generated from 
    paid media channels
     (Meta & Google)
  • E-commerce sales.
  • Website traffic growth (paid & direct)
  • ROAS, CPA, and Conversion Rate
  • SEO performance improvements (in collaboration with content teams)
  • Reporting accuracy and data clarity.

If you believe in the power of coffee to transform lives, we'd love to have you on our team.

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