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Website Content Analyst
hace 2 semanas
The
BEX Website Content Analyst
is responsible for implementing and updating the digital assets (websites, videos, tags) for Colgate & Hills subsidiaries worldwide, following the divisional and global digital strategies. You will work with main stakeholders from Digital Marketing, eCommerce, Marketing and with our Partner Agencies, supporting multiple brands.
What will you do?
- Adapt and update websites and other web assets for Colgate, working with company teams and digital partner agencies
- Ensure global best practices and brand guidelines are followed in all developments
- Ensure projects are delivered on time and the number of hours spent in each project is reported
- Responsible for the Quality Assurance for websites implementation ensuring that they are complying with the corporate guidelines and the market development standards
- Ensure Usage Rights of all digital assets published are following agency controls.
- Communicate to local marketing teams and/or division Digital teams when new sites and campaigns updates are live
- Interact with digital agencies all over the world to obtain guidelines and support for project implementations
- Support e-commerce initiatives that need implementation
- Report to BEX Website Content Coordinator
- Accomplish timelines and keep a healthy project status updated
What are we looking for?
- Working technical knowledge of website design, development and maintenance, search engine optimization and experience working with CMS.
- Operational knowledge of digital fundamentals: The use of digital in IMC, advertising/creative best practices, web content development, search, mobile marketing, social media use and guidelines, digital media landscape including context vs. audience based media buying, CRM/email marketing, KPI development and management.
- A flexible approach to problem-solving that leads to effective and creative solutions
- Ability to balance speed with quality in achieving goals
- Effective work and collaboration with people in their own and other departments, functions and regions.
- Ability to communicate clearly, simply and effectively
What do you need to apply?
- Bachelor's Degree in Marketing, Interactive Media Design, Multimedia/Systems Engineering or related fields
- A minimum of 2 years' experience in Digital Marketing positions
- Knowledge in digital marketing, including website development and maintenance, search engine optimization and experience working with CMS
- Solid experience with digital tools and software required to develop websites and other digital assets:
- CMS: Adobe Experience Manager, OpenText, Wordpress
- Code: HTML, HTML5, CSS3, Javascript
- Software: Adobe software for image and video edition, html coding
- PM Tools: Atlassian Tools (Jira, Confluence)
- Familiar with Google tools (YouTube, Google Analytics, Google Webmasters, etc)
- Advanced English Proficiency, both verbal and written
*This is a temporary position for a 6-month period*
