Demand Generation Manager

hace 2 semanas

Cali, Colombia Incrementum A tiempo completo

**About the role**:
**Key Responsibilities**:
**1. Digital Strategy Execution**:

- Lead and optimize paid digital marketing campaigns (LinkedIn, Google Ads, display, retargeting, content syndication, etc.) to drive a qualified pipeline.
- Incorporate AI/LLM-based tools (AIO) and SEM best practices to improve site performance and content discoverability.

**2. Website Performance & Experimentation**:

- Lead site testing and optimization initiatives: plan, execute, and analyze A/B and multivariate tests to improve conversion across the funnel.
- Monitor site performance using tools like heatmaps and session recordings, and partner with web/content teams to implement UX improvements.

**3. Campaign Analytics & Optimization**:

- Continuously assess and improve media efficiency, lead quality, CPL, and conversion rates through reporting and analysis.
- Present performance trends, key insights, and recommendations to marketing leadership and cross-functional stakeholders on a regular basis.

**4. Collaboration and Influence**:

- Work closely with Campaigns, Content Marketing, and Product Marketing to align digital efforts with key GTM initiatives.
- Serve as the bridge between campaign strategy and digital execution across Demand Gen, Content, and Product Marketing teams.
- Bring ideas to the table that challenge assumptions and drive better results. Identify what will make the team and company more successful, and advocate for your recommendations.

**Required Skills & Qualifications**:

- 4+ years of experience in-house in B2B digital marketing or demand generation, ideally within software and technology.
- Extensive hands-on experience managing paid media channels and optimizing digital performance.
- Strong understanding of funnel metrics, digital attribution models, and revenue-oriented KPIs.
- Proven experience designing and managing CRO programs (e.g., A/B testing, UX improvements, behavioral analytics).
- Excellent project management skills; capable of managing internal projects and multiple external vendors.
- Strong analytical mindset with a solid grasp of attribution models and proficiency in tools like Google Analytics, DreamData, or similar.
- Familiarity with technical tools like Google Tag Manager, and Optimizely or VWO.
- Proficiency in HTML, CSS, and JavaScript, with hands-on experience managing WordPress or similar CMS platforms.
- The ability to self-direct and self-start and work independently as well as within and across teams.
- Hands-on experience in using marketing automation technology (preferably Pardot) and CRM (preferably Salesforce).

**Nice-to-Haves**:

- Experience managing a marketing website.
- Prior experience in a growth-stage or scale-up SaaS business.
- Familiarity with content personalization, dynamic content, or account-based web experiences.
- Experience with SQL or business intelligence tools (e.g., Domo, Looker, Tableau, etc.).
- Experience selling software to finance, product, or engineering roles.

**Benefits & Perks**
- Health, dental, and vision insurance plans.
- Medical and dependent care flexible spending accounts.
- Paid monthly mental healthcare access with Headspace.
- Open PTO - because making time for life is important
- 13 paid standard holidays each year, including a company-wide Winter Break.
- 401(k) savings plan with company match
- MacBook laptop.
- Paid parental leave.
- A collaborative, entrepreneurial learning environment with a proven playbook.

  • Demand Gen Marketing Manager

    hace 1 día

    Cali, Colombia Incrementum A tiempo completo

    **About the role**: The **Demand Generation Manager**is responsible for ensuring that clients receive high-quality marketing execution that drives measurable results. Whether through points our hours, this role ensures work is delivered efficiently and transparently based on each client’s contract. This role requires **strong strategic thinking, project...

  • Supply Chain Manager

    hace 2 semanas

    Cali, Valle del Cauca, Colombia Bosanet A tiempo completo $1.200.000 - $2.400.000 al año

    En Bosanet, nuestra reconocida plataforma tecnológica escaladle de comercialización de alimentos y bebidas en Estados Unidos, estamos en búsqueda de nuestro(a) próximo(a) Supply Chain Manager, quien será responsable de gestionar la compra de productos terminados, asegurando la adquisición oportuna y eficiente de inventario para satisfacer la demanda...

  • Senior Operations Manager

    hace 2 semanas

    Cali, Colombia TaskUS A tiempo completo

    **Job Description: Senior Operations Manager** What does a Senior Operations Manager really do? Think of yourself as someone who will manage day-to-day business operations, including performance, billing, and PNL, so not everyone can qualify for this role. We make sure we hire the best of the best, after all, we are a ridiculously good company so we make...

  • Senior Operations Manager

    hace 2 semanas

    Cali, Colombia TaskUs A tiempo completo

    Job Description: Senior Operations Manager What does a Senior Operations Manager really do? Think of yourself as someone who will manage day-to-day business operations, including performance, billing, and PNL, so not everyone can qualify for this role. We make sure we hire the best of the best, after all, we are a ridiculously good company so we make sure...

  • Senior Operations Manager

    hace 5 días

    Cali, Colombia TaskUS A tiempo completo

    **Job Description: Senior Operations Manager** What does a Senior Operations Manager really do? Think of yourself as someone who will manage day-to-day business operations, including performance, billing, and PNL, so not everyone can qualify for this role. We make sure we hire the best of the best, after all, we are a ridiculously good company so we make...

  • Operations Manager

    hace 2 semanas

    Cali, Colombia TaskUS A tiempo completo

    **Job Description: Operations Manager** What does an Operations Manager really do? Think of yourself as a leader and the master of your department, so not just anyone is qualified for this role! Here at TaskUs we make sure we hire the best of the best, after all, we are a ridiculously good company so we make sure our employees are top notch. Come on now, we...

  • Operations Manager

    hace 2 semanas

    Cali, Colombia TaskUS A tiempo completo

    What does an Operations Manager really do? Think of yourself as a leader and the master of your department, so not just anyone is qualified for this role! Here at TaskUs we make sure we hire the best of the best, after all, we are a ridiculously good company so we make sure our employees are top notch. Come on now, we need your full attention because it's...

  • Market Manager

    hace 2 semanas

    Cali, Colombia Juniper Travel Technology A tiempo completo

    The Market Manager is responsible for developing and managing hotel portfolio and accommodation partnerships within assigned markets. ensuring seamless onboarding, driving revenue growth, and maintaining strong relationships. The Market Manager works closely with suppliers and internal teams to deliver competitive products and maximize performanc weithin the...

  • Operations Manager

    hace 4 días

    Cali, Colombia TaskUS A tiempo completo

    What does an Operations Manager really do? Think of yourself as a leader and the master of your department, so not just anyone is qualified for this role! Here at TaskUs we make sure we hire the best of the best, after all, we are a ridiculously good company so we make sure our employees are top notch. Come on now, we need your full attention because it's...

  • Senior Business Insights Manager

    hace 4 días

    Cali, Colombia TaskUS A tiempo completo

    **About TaskUs**:TaskUs is a provider of outsourced digital services and next-generation customer experience to fast-growing technology companies, helping its clients represent, protect and grow their brands. Leveraging a cloud-based infrastructure, TaskUs serves clients in the fastest-growing sectors, including social media, e-commerce, gaming, streaming...