NDA, HealthTech Solutions

hace 1 semana

Medellín, Antioquia, Colombia SD Solutions A tiempo completo

On behalf of NDA, HealthTech Solutions, SD Solutions is looking for a talented Marketing Operations Specialist.

The Marketing Operations Lead owns the strategy, systems, and processes that power Opt Health's customer acquisition and digital marketing performance. You'll lead all marketing operations — from SEO and paid media to landing-page conversion and automation — ensuring every dollar and click is measurable and optimized.

This role bridges strategy and execution: a hands-on operator who can build scalable systems, analyze performance data, and guide cross-functional teams toward predictable, high-quality lead generation.


SD Solutions is a staffing company operating globally. Contact us to get more details about the benefits we offer.

Responsibilities:

  • Own and maintain the marketing tech stack (CRM integrations, HubSpot / Salesforce / ActiveCampaign / Zapier / GA4).
  • Implement proper campaign tracking, tagging, and attribution.
  • Build and manage dashboards to measure key KPIs: acquisition volume, CPL, CAC, ROAS, and conversion.
  • Partner with RevOps and analytics teams for end-to-end funnel visibility.
  • Develop and execute SEO strategy — keyword planning, technical optimization, content alignment, backlinking.
  • Manage and optimize paid media across Google Ads, Meta, Bing, YouTube, and retargeting platforms.
  • Collaborate with content and creative teams to align messaging, CTAs, and landing-page experiences with acquisition goals.
  • Measure and report ROI by channel; reallocate budgets based on performance data.
  • Oversee Opt Health's WordPress site, including design and performance optimizations.
  • Build and optimize landing pages for campaigns and new products.
  • Conduct A/B testing for layout, copy, and user flow to improve conversion rates.
  • Ensure site health: page speed, mobile responsiveness, SEO compliance, and analytics tracking.
  • Design and implement marketing automation workflows (lead nurture, scoring, reactivation).
  • Integrate automation with CRM and ad platforms to streamline the lead journey.
  • Maintain list segmentation, tagging, and data hygiene standards.
  • Partner with Sales and Client Liaisons to ensure proper lead hand-off and follow-up SLAs.
  • Act as the marketing systems SME — training and supporting cross-functional users.
  • Partner with Sales, RevOps, and Client Success to ensure consistent funnel metrics and reporting.
  • Present actionable insights and growth recommendations to leadership.
  • Manage relationships with external vendors (agencies, developers, and tool providers).

Requirements:

  • 6+ years of experience in marketing operations, digital acquisition, or growth marketing.
  • Proven track record managing SEO, Google Ads, Meta Ads, and WordPress site optimization.
  • Hands-on experience with Salesforce, Google Ads, WordPress, or similar tools.
  • Strong analytical mindset — expert in Google Analytics 4, Tag Manager, Search Console, and Tableau / Looker Studio.
  • Familiarity with A/B testing, CRO, and funnel optimization tools.
  • Comfortable translating marketing data into business insights and strategic actions.
  • Excellent project management and communication skills.
  • Experience in health services, wellness, or subscription-based businesses preferred.

Advantages:

  • Working knowledge of HTML/CSS for WordPress editing.
  • Experience with Zapier (or similar tools) and workflow automation.
  • Understanding of privacy, HIPAA-safe, or compliant marketing practices.
  • Ability to manage budgets and forecast ROI across multiple digital channels.

About the company:

NDA, HealthTech Solutions is a forward-thinking health-services organization committed to delivering premium outcomes and experiences to our clients. As we scale, we seek a strategic and operational leader to own the systems, data, and processes that drive our revenue engine. SD Solutions will serve as our hiring partner for this search.

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