SEO Content Manager or Specialist

Location:
Fully remote (LATAM or North America time zones, within 3 hours of Mexico City)

Strong communication skills in
English

About Meaningful

Meaningful (M8L) is a growing and remote-first growth and product studio We partner closely with early-stage and scaling startups, helping companies grow their visibility and revenue through SEO, content, Webflow, Framer, and go-to-market execution—without the overhead of traditional agencies.

Our leadership brings serious Silicon Valley and LATAM experience:

• CEO Orlando Osorio:
  Consulted for 100+ startups including unicorns like CloudKitchens and BetterUp, angel-backed by Michael Seibel (ex-CEO of Y Combinator)
• CTO Alberto Sadde:
  Led engineering at AI-powered companies serving Fortune 100 clients, Oxford PhD dropout who chose to build in the startup world
• Web & Growth Director Ana Alida Abdala (Ali):
  Scaled Konfío (Mexican unicorn) from 50 to 1,000+ employees, performance marketing expert with deep martech capabilities

We're intentionally small: a 25-person team of specialists who've worked with companies like Raycast, CloudKitchens, NameCheap, Klar, Platzi, SamCart, Kueski, Cashea, and Endeavor.

For every client, 1–2 directors are deeply involved to provide hands-on guidance and support.

Learn more about working at Meaningful at

We're deeply embedded in the tech ecosystem:

• Official host of Growth Conference 2025 →
• Continuous builders: ,
• Angel investors & LPs: 0bs, Nascent, 500, Rainforest
• Mentors at Endeavor and 500 Startups

About the Role

We're looking for a
SEO Content Manager or Specialist
who will manage our content team and build the systems that enable us to create, scale, and optimize content for our clients—across written content, video, and emerging formats.

This isn't a traditional content manager role. You'll be building intelligent content systems—think
systems architect meets master craftsperson
. Someone who believes that AI has exposed the cheapness of content that was always cheap (the copycat stuff, the keyword-stuffed noise), while simultaneously creating unprecedented opportunities for those willing to engineer scalable, high-quality content operations.

You'll manage a team of content writers and strategists, working directly with founders, CMOs, and product leaders at some of the most exciting startups in the U.S. and Latin America. You'll create content that doesn't just rank—it sticks. Content that changes how people think, gets saved for later, gets shared with colleagues.

Your Career Growth Path at Meaningful

Months 1-12: SEO Content Manager or Specialist

Manage content team, build scalable systems across written/video, master content engineering fundamentals, and deepen SEO/AEO knowledge working with Orlando, Ali, and Alberto.

Months 12-24: Senior SEO/AEO Specialist

Transition to strategic SEO/AEO ownership, lead technical audits and implementations, specialize in Answer Engine Optimization for AI search platforms, and develop programmatic SEO strategies.

Months 24-36: SEO/AEO Manager

Lead SEO/AEO service line, manage team of specialists, own revenue targets, develop proprietary methodologies, and build thought leadership through speaking and content.

Responsibilities

Manage & Develop the Content Team

• Directly manage 3-5 content writers and strategists through weekly 1:1s and coaching
• Build repeatable workflows, quality standards, and training programs for AI-augmented content creation
• Manage team capacity, hiring, and foster a culture of experimentation and wellbeing
• Promote healthy team culture and mental wellbeing (following Ali's leadership example)

Build Content Engineering Systems

• Design scalable workflows using AirOps for content automation and programmatic SEO
• Build content infrastructure: metadata frameworks, taxonomies, templates across formats
• Create modular, reusable content components and AI-powered workflows (AIR Framework: Automate, Integrate, Refine)

Execute Content Strategy & Client Delivery

• Own day-to-day client operations and ensure quality delivery
• Conduct weekly client check-ins and monthly performance reviews
• Identify content opportunities and translate insights between written and video formats

Multi-Format Content Optimization

• Optimize written content for traditional SEO and AI search engines (AEO/GEO)
• Develop YouTube strategies: keyword research, metadata optimization, engagement hooks
• Structure content for Google AI Overviews, ChatGPT, Perplexity, and omnichannel distribution
• Build "impossible-to-replicate" content assets using proprietary data, expert insights, and unique research

SEO/AEO Skill Building

• Work with Orlando and Ali to master technical SEO, keyword research, and performance analytics
• Learn Answer Engine Optimization (AEO) for AI-powered search platforms
• Gradually own SEO strategy for select clients under director guidance
• Participate in SEO audits and technical implementations with director oversight

Required Skills

Content Management Experience

• 4+ years of professional content experience (B2B SaaS, tech startups, or agency)
• 1-2+ years managing or leading content teams or projects
• Proven ability to build processes, coach people, and maintain quality
• Portfolio demonstrating strategic thinking and execution excellence
• Experience managing client relationships and expectations

Systems Thinking

• You think in workflows, not just one-off pieces
• Comfortable with the concept of "content engineering" or eager to learn it
• Interest in building repeatable, scalable systems across content formats
• Understanding that automation amplifies strategy (it doesn't replace it)
• Ability to see how insights from one format (written SEO) apply to another (video SEO)

AI-Forward Mindset

• Hands-on experience with AI tools (ChatGPT, Claude, or similar)
• Excited about tools like AirOps for content orchestration and automation
• Comfortable with prompt engineering or willing to learn quickly
• Understanding that AI is a collaborator, not a replacement for human thinking
• Hungry to experiment with new AI capabilities as they emerge

High Agency & Learning Orientation

• You research relentlessly, experiment fearlessly, and document generously
• You're energized by ambiguity and building something from scratch
• You take ownership: when something isn't working, you fix it (or build a better system)
• You believe "I don't know yet" is the start of learning, not an excuse
• Excited about learning video content strategy AND technical SEO/AEO even if you haven't done them professionally
• Motivated by clear career growth and skill development opportunities

SEO & Content Strategy

• Strong understanding of SEO fundamentals (keyword research, on-page optimization, search intent)
• Familiarity with content strategy: topic clusters, buyer journey mapping, strategic prioritization
• Experience with analytics: understanding what content performs and why
• Genuine interest in deepening SEO/AEO expertise over time

Writing & Editorial Judgment

• Strong writing ability and editorial eye
• You can tell good content from great content quickly
• Deep appreciation for research, storytelling, and authentic expertise
• Ability to maintain quality while scaling output

Suggested Skills

• Experience with YouTube SEO, video content strategy, or video production workflows
• Understanding of video engagement metrics, retention curves, and YouTube analytics
• Knowledge of video scripting, thumbnail optimization, or video metadata
• Experience with content engineering, structured content, or metadata frameworks
• Knowledge of schema markup and technical SEO implementation (including video schema)
• Familiarity with Webflow, Framer, or modern CMS platforms
• Understanding of programmatic SEO and content automation at scale
• Background in product management, software engineering, or technical writing
• Previous work with fintech, B2B SaaS, or high-growth tech companies (especially unicorns)
• Experience using AirOps or similar content orchestration platforms
• Comfort with video editing concepts (you won't edit, but understanding the process helps)
• Any technical SEO experience or certifications (we'll help you build this regardless)
• Familiarity with martech tools and analytics platforms (GA4, Looker Studio, etc.)

Why Join Meaningful?

Work Environment & Culture

• 100% remote
  (coworking option in Mexico & Argentina) with flexible hours and laid-back Fridays
• High agency environment
  — solve problems, don't wait for permission
• Diverse team
  across LATAM, U.S., and Europe
• Mental health focus
  — healthy work culture and sustainable practices

Growth & Learning

• Continuous learning:
  courses, certifications, conferences, mentorship with industry experts
• Clear career progression
  — defined path to SEO/AEO leadership
• Direct access to experienced directors
  — learn from operators who've scaled unicorns and built successful products
• Experimentation culture
  where trying new approaches is encouraged

Tools & Impact

• Best-in-class tools
  — AirOps, latest AI models, whatever you need to succeed
• Direct impact
  on scaling startups, without bureaucracy
• Intellectual ownership
  over systems and methodology

Compensation & Perks

• Competitive compensation
  with growth-based increases as you level up
• Weekly Spanish/English classes

A Note on "Not Knowing Everything"

You don't need to be an expert in content engineering, AirOps, video SEO, or technical SEO/AEO on day one.

What we need:
Someone who learns relentlessly, experiments fearlessly, takes full ownership, and is equally excited about mastering new skills and developing their team.

We're not hiring for where you are today. We're hiring for where you're going—and we're committed to getting you there.

About us:

Questions?
Email with "SEO Content Manager or Specialist" in the subject line

Meaningful values diversity and inclusion. We encourage applications from people of all backgrounds, experiences, and perspectives. If you're excited about this role but don't meet every qualification, we still want to hear from you.