Digital Marketing

Mushroom Alive (Sister company of Valkam Capital LLC) | Digital Marketing & Growth Analyst

Mushroom Alive is a longevity and brain health brand built on medicinal mushrooms and science. We exist to help people live longer, think more clearly, and feel stronger - with complete honesty and transparency.

We do not just sell supplements. We educate before selling, share our formulas and dosages openly, and build a community that cares about brain clarity, cellular vitality, and healthy aging.

If you are tired of empty wellness marketing, exaggerated claims, and copy pasted funnels, and you want to use data to support real people with real products, this might be your place.

JOB DESCRIPTION

To support our early stage growth, we are looking for a full time
Digital Marketing & Growth Analyst
to join our lean, collaborative team.

You will own the numbers behind our digital growth. From tracking clicks and conversions across funnels, to analyzing cohorts and lifetime value, to testing creative and landing pages, you will help answer one core question:

How do we educate and convert our community in a way that builds trust and sustainable growth?

You will work closely with the founders and creative partners to measure what matters, turn data into clear decisions, and build a repeatable digital growth engine for Mushroom Alive.

Location: Charlotte, NC (hybrid) or remote within the US, with preference for Eastern time.

GENERAL RESPONSIBILITIES

• Build, maintain, and improve marketing performance reports and dashboards
• Use tools like Google Analytics 4, Looker Studio, Power BI or similar
• Track metrics such as CAC, ROAS, LTV, AOV, email performance, and funnel conversion rates
• Own tracking and analytics setup across our stack
• Implement and manage GA4, Google Tag Manager, and pixels for Meta, Google Ads, and other platforms
• Define and maintain UTM standards and event tracking across funnels and campaigns
• Analyze campaigns and funnels to find winning paths
• Evaluate performance of paid social, paid search, email, and organic efforts
• Run A/B tests on landing pages, creatives, audiences, and offers
• Turn results into simple, clear recommendations and next steps
• Support e commerce and funnel optimization
• Help track performance across ClickFunnels and other storefronts
• Work with the team to reduce friction and improve on site conversion
• Monitor subscription performance, retention, and churn
• Support SEO and content performance
• Help track rankings, search visibility, and content performance
• Identify opportunities based on search trends in functional mushrooms, brain health, and longevity
• Conduct market and competitive research
• Monitor competitors in the functional mushroom, nootropics, and longevity space
• Bring ideas for new tests, offers, formats, or channels
• Collaborate and communicate
• Work directly with founders, designers, writers, and partners
• Translate complex data into simple insights for non technical stakeholders
• Help build a culture of learning, testing, and iteration every week

QUALIFICATIONS AND KEY SKILLS

• Bachelor's degree in analytics, data science, statistics, marketing, business, or a related field
• 3+ years
  experience in digital marketing and or digital analytics
• Experience with D2C, ecommerce, or subscription brands is a plus
• Experience in health, wellness, or supplements is a strong plus
• Strong analytical skills and data driven mindset
• Comfortable working with spreadsheets, BI tools, and large data sets
• Able to build and read dashboards, spot patterns, and make clear recommendations
• Hands on experience with:
• Google Analytics (including GA4) and Google Tag Manager
• Paid media platforms such as Meta Ads and Google Ads
• Basic SEO concepts and best practices
• Strong communicator
• Able to present data in a simple, digestible way
• Clear written communication and documentation
• Comfortable collaborating with a small, fast moving team
• Personal traits
• Curious, self directed, and willing to learn new tools
• Comfortable in an early stage startup environment
• Alignment with our values of transparency, science based thinking, and honest marketing

REQUIRED SKILLS AND TECHNOLOGIES

You do not need every single one to apply, but these are the tools we use or plan to use:

• Analytics and BI
• Google Analytics 4
• Looker Studio, Power BI or similar tools
• Tracking and implementation
• Google Tag Manager
• Pixel setup and event tracking for Meta and Google Ads
• Data and programming
• Strong Excel or Google Sheets skills
• Working knowledge of SQL or a statistical language such as Python or R is a plus
• Performance marketing tools
• Meta Ads Manager
• Google Ads
• Basic use of SEO research tools such as Ahrefs, Semrush, Moz or similar
• Funnel and ecommerce tools
• Experience with any funnel builder or ecommerce platform (for example ClickFunnels, Shopify, Webflow or similar)

PREFERRED SKILLS AND TECHNOLOGIES

Not required, but nice to have:

• Experience with email and lifecycle platforms such as Klaviyo, Mailchimp or similar
• Experience with Google Cloud Platform, especially BigQuery
• Experience in supplements, functional mushrooms, or broader health and wellness brands
• Google Ads or Meta Ads certifications

WHY JOIN MUSHROOM ALIVE

• Chance to shape the growth engine of a high potential wellness brand from an early stage
• Direct access to founders and a real voice in strategy
• A culture that values education, transparency, and long term relationships over hype
• The satisfaction of working on products designed to support real people in their daily lives