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Social Media Manager

hace 3 semanas


Bogotá, Bogotá D.E., Colombia LaBrutal. A tiempo completo

Enviar hoja de vida y aspiración salarial al:

El Social Media Manager será responsable de crear, gestionar y optimizar la presencia digital de la marca, convirtiéndose en un puente clave entre la empresa y su comunidad online. Para destacar en este puesto, es necesario tener una visión creativa, habilidades estratégicas y un enfoque en la construcción de relaciones significativas con la audiencia. El rol es crucial para la estrategia de marketing, ya que impulsa el compromiso, fortalece la lealtad de marca y maximiza el impacto digital de la empresa.

Responsabilidades:


• Diseñar, planificar y ejecutar la estrategia de contenidos en redes sociales y otras plataformas digitales.


• Gestionar y moderar las interacciones con la comunidad online, fomentando la participación, atendiendo preguntas y manejando posibles crisis de comunicación.


• Identificar tendencias digitales relevantes y adaptar su uso para fortalecer la presencia de la marca.


• Colaborar con equipos internos para alinear campañas de marketing y mensajes clave.


• Monitorear y analizar métricas de redes sociales para evaluar el desempeño y ajustar estrategias.

Requisitos:


• Excelentes habilidades de comunicación oral y escrita.


• Conocimientos sólidos de redes sociales y tendencias digitales.


• Experiencia en gestión de comunidades online y creación de contenido.


• Capacidad analítica para interpretar métricas y resultados.


• Creatividad y capacidad para proponer soluciones innovadoras.