Growth Marketer

hace 2 semanas

Bogota Capital District Municipality RAP Especial Central Colombia Somewhere A tiempo completo

Position: Growth Marketer

Working Hours: 8:00 am to 5:00 pm US Pacific Time

Monthly Salary: USD 2500 to 3000 per month, depending on experience

About the Company:

The company is a California-based startup transforming recycling into a modern, transparent supply chain. Founded in 2016, the company helps brands meet sustainability goals by turning everyday locations into collection hubs and connecting them with recycling centers and manufacturers. Their software platform provides full visibility into material flows, logistics, and impact reporting, making it easier for businesses to build circular supply chains. Backed by top investors and trusted by major brands like PepsiCo, the company is scaling quickly and creating new opportunities at the intersection of technology, supply chain, and sustainability.

About the Role:

We are looking for a strategic yet hands-on Growth Marketer to help drive organic growth for our startup. This role is ideal for a creative "growth hacker" who thrives in fast-moving environments, learns quickly, and knows how to design and execute marketing programs with measurable results.

Your focus will start with organic channels (content, social, email, web/SEO), with the opportunity to test and scale into paid media once strong signals are identified. You'll also collaborate with product to design a higher-converting website, and with sales to produce compelling collateral that accelerates customer acquisition.

Key Responsibilities
Content Marketing:

Develop and execute content strategies (blogs, case studies, thought leadership, video, infographics, etc.) that drive awareness, engagement, and lead generation.

 Social Media Marketing:

Build and manage organic social campaigns across relevant platforms. Identify where our target B2B and future B2C audiences spend time and craft content that resonates.

 Email Marketing:

Design, test, and optimize email campaigns and nurture flows to engage prospects and customers.

 Website & Landing Page Optimization:

Improve website UX and conversion rates by creating and iterating on landing pages, messaging, and calls-to-action.

 Sales Enablement:

Create collateral for the sales team (e.g. one-pagers, decks, videos) to improve conversions and accelerate the pipeline.

 Growth Strategy & Experimentation:

Own experimentation across organic channels, test hypotheses quickly, and double down on what works.

 Market Understanding:

Deeply understand our two-sided marketplace:
Suppliers (hotels, stadiums, universities, casinos, hospitals, etc.) who sell recycled materials.Brands (Pepsi, Coke, Red Bull, MolsonCoors, AB InBev, etc.) who buy back those materials.

Tailor messaging and content strategies to both groups.What We're Looking For
Proven experience driving organic growth in B2B environments.Strong ability to create content across multiple formats (written, visual, video).Experience in sales enablement content creation.Analytical and data-driven mindset, with a bias for testing and learning.Self-starter who thrives with limited direction and can bring fresh ideas.Creative thinker with a "growth hacker" mentality—always experimenting, iterating, and scaling.Comfortable speaking to B2B audiences, with flexibility to adapt for B2C in the future.Hands-on execution skills combined with the ability to set strategic direction.

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