Paid Social Media Buyer

hace 2 semanas

Colombia Lilo Social A tiempo completo

The main focus of this role is to strategize, manage, and optimize our client's paid media ad accounts across platforms like Meta and TikTok. You'll launch and manage campaigns, keep a close eye on budgets, and conduct frequent A/B testing to gather data across ads and creative. The core focus is to scale accounts, with an emphasis on client ROAS goals.

Our number one focus is to drive growth and ROI for our clients. You will be expected to manage needs internally while providing insight and roadmaps for clients on where and how to scale. You will use your experience to make decisions and take calculated risks worth testing in order to drive growth. You will be in charge of driving constant team communication to ensure the account has a sense of urgency to find winners and scale budgets whenever possible.

Required Skills

  • Proven ability to plan, develop, execute, and optimize paid advertising campaigns for eCommerce brands across paid social (e.g., Meta and TikTok).
  • A problem-solving approach to reach success in our client's ad accounts by digging into the data and transforming that into actionable next steps.
  • A track record of using analytics to provide strategic recommendations and drive growth for direct-to-consumer brands.

Responsibilities

  • Quick and thoughtful execution of paid social ads by error-free building of ads and troubleshooting account performance.
  • Strong understanding and ability to rapidly optimize Meta and TikTok ad campaigns.
  • Establishing and maintaining long-lasting relationships with our clients by providing project managers and growth leads with valuable insights for meetings about ad performance, creative tests, and ideas for new marketing angles.
  • Management of campaign budgets using a data-driven approach with a consumer-first focus.
  • Excellent communication skills and ability to collaborate effectively on a team.
  • An ability to self-manage, juggle multiple projects, and execute based on priority.
  • Driven by details. You're meticulous, thorough, and enjoy being precise.

Company Overview

Lilo Social is a full-funnel growth marketing agency focused on delivering best-in-class services. We work across the entire life cycle of the customer journey, covering content creation, ad production, paid media, conversion rate optimization, and email/sms marketing. Some of our noteworthy clients include True Botanicals, Seeq, Humantra, and many more

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