Senior Manager, Product Marketing

hace 15 horas

Bogotá, Bogotá D.E., Colombia Worldpanel A tiempo completo

Purpose

The
Senior Manager, Product Marketing
leads the global go-to-market (GTM) strategy, positioning, and commercial storytelling for
MyWorldpanel.

As the global product marketing lead within the
Marketing Center of Excellence
, this role defines the product narrative, orchestrates global launches, and aligns Product, Sales, and Marketing around a unified GTM strategy. The Senior Manager acts as both strategist and player-coach — setting direction, managing two direct reports, and contributing hands-on to key launches and materials.

This position drives global product marketing strategy and deliverables that are localized and activated by Regional Marketing teams, ensuring consistent messaging and measurable commercial impact.

Responsibilities

  • Own and evolve the
    global GTM strategy
    for MyWorldpanel, ensuring a clear, differentiated market position.
  • Develop compelling
    product messaging frameworks
    that connect capabilities to commercial value for buyers, partners, and analysts.
  • Ensure all messaging aligns to the broader Worldpanel narrative and brand positioning.
  • Lead global product and feature launches in partnership with Product and Sales — building repeatable GTM processes, playbooks, and timelines.
  • Oversee development of launch toolkits, enablement decks, product one-pagers, and collateral for global and regional teams.
  • Lead global governance for product marketing activation, ensuring consistency and alignment across all markets.
  • Partner with Regional Marketing to ensure localization and market relevance of global GTM assets.
  • Identify and create valuable stories showcasing product impact (case studies, rich analysis, trends, other benefits)
  • Create sales training materials, competitive positioning guides, and enablement content that improve product understanding and deal velocity.
  • Work closely with Sales leadership to ensure alignment between marketing materials and commercial strategy.
  • Measure the effectiveness of product marketing programs on pipeline and revenue outcomes.
  • Partner with
    Brand Storytelling
    to integrate product narratives into global campaigns, press opportunities, and thought leadership initiatives.
  • Collaborate with
    Creative Services
    for visual design and asset production, ensuring on-brand creative that supports storytelling.
  • Coordinate with
    Marketing Operations
    for campaign execution, analytics, and reporting support.

Qualifications

  • Bachelor's degree in Marketing, administration, design, etc.
  • 6–8 years of
    B2B product marketing experience
    in data, SaaS, or technology-driven organizations.
  • Proven success
    defining GTM strategies
    , leading
    global product launches
    , and building product messaging frameworks.
  • Excellent
    storytelling, writing, and presentation skills
    , with the ability to translate technical concepts into business value.
  • Strong collaboration and communication across
    Product, Sales, and Marketing
    .
  • Analytical thinker; uses data to measure impact and guide decisions.
  • Experience managing or mentoring small teams.
  • Fluent in
    English
    ; additional languages a plus.

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