EP Marketing Manager North Latam
hace 16 horas
At Johnson & Johnson, we believe health is everything. Our strength in healthcare innovation empowers us to build a world where complex diseases are prevented, treated, and cured, where treatments are smarter and less invasive, and solutions are personal. Through our expertise in Innovative Medicine and MedTech, we are uniquely positioned to innovate across the full spectrum of healthcare solutions today to deliver the breakthroughs of tomorrow, and profoundly impact health for humanity. Learn more at
Job Function
Marketing
Job Sub Function
Product Management
Job Category
People Leader
All Job Posting Locations:
Bogotá, Distrito Capital, Colombia, Medellin, Colombia, Mexico City, Mexico
Job Description
About Cardiovascular
Fueled by innovation at the intersection of biology and technology, we're developing the next generation of smarter, less invasive, more personalized treatments.
Are you passionate about improving and expanding the possibilities of Cardiovascular? Ready to join a team that's reimagining how we heal? Our Cardiovascular team develops leading solutions for heart recovery, electrophysiology, and stroke. You will join a proud heritage of continually elevating standards of care for stroke, heart failure and atrial fibrillation (AFib) patients.
Your unique talents will help patients on their journey to wellness. Learn more at
We are searching for the best talent for our EP Marketing Manager North Latam
Purpose
The Marketing Manager – Electrophysiology is responsible for leading the strategic and operational marketing agenda for the EP business unit across a diverse, multicultural, and multi-country territory. This role requires strong commercial acumen, people leadership, and the ability to translate global strategies into impactful regional execution. The position will drive portfolio growth, market development, and customer-centric initiatives while developing high-performing marketing teams and cross-functional partnerships.
Key Responsibilities
Strategic Leadership & Commercial Excellence
- Define and execute the regional marketing strategy for the Electrophysiology portfolio, aligned with global business priorities and regional market dynamics.
- Act as a senior commercial leader, partnering closely with Sales, Medical, Access, and Finance to deliver sustainable revenue growth and market share expansion.
- Lead long-range planning, annual operating plans, and go-to-market strategies across all countries in scope.
- Provide strategic insights on market trends, competitive landscape, and customer needs to influence business decisions.
Portfolio & Lifecycle Management
- Own end-to-end portfolio management for the EP franchise, including product launches, lifecycle optimization, pricing strategies, and portfolio prioritization.
- Drive evidence-based value propositions tailored to different healthcare systems and customer segments within the region.
- Ensure strong alignment between clinical evidence, health economics, and marketing messaging.
People Leadership & Talent Development
- Lead, coach, and develop a multicultural marketing team across multiple countries, fostering high performance, accountability, and collaboration.
- Build marketing capabilities through structured development plans, coaching, and succession planning.
- Promote an inclusive culture that values diversity, cross-country collaboration, and continuous learning.
Multicountry & Multicultural Execution
- Adapt global strategies to local market needs while ensuring consistency of brand, compliance, and governance.
- Manage complexity across different regulatory environments, reimbursement systems, and levels of market maturity.
- Collaborate with country leadership teams to ensure effective local execution and resource optimization.
Stakeholder & Customer Engagement
- Serve as a key strategic partner to senior internal stakeholders and regional leadership.
- Support key customer engagement initiatives, including scientific education, professional societies, and strategic accounts.
- Ensure marketing activities are customer-centric, compliant, and aligned with ethical standards.
Qualifications & Experience
- Bachelor's degree in Marketing, Business Administration, Life Sciences, or related field; MBA preferred.
- 8+ years of progressive experience in marketing and/or commercial roles within medical devices, pharmaceuticals, or healthcare; Electrophysiology experience strongly preferred.
- Demonstrated success in senior commercial or strategic marketing roles with P&L or portfolio responsibility.
- Proven people leadership experience, including team development and performance management.
- Experience working across multiple countries and cultures, preferably in Latin America.
- Strong strategic thinking, analytical skills, and ability to influence at senior leadership levels.
- Fluent in English and Spanish; Portuguese is a plus.
Key Competencies
- Strategic & Analytical Thinking
- Commercial Acumen & Business Ownership
- People Leadership & Talent Development
- P&L management, E2E mindset and leadership
- Portfolio & Lifecycle Management
- Cross-Cultural Collaboration
- Executive Communication & Influence
- Change Leadership & Resilience
Why This Role Matters
This position plays a critical role in shaping the future of the Electrophysiology business in a high-growth, strategically important region. The Marketing Manager will directly impact patient care by enabling innovative EP solutions, developing strong teams, and driving sustainable business performance across diverse healthcare systems.
Required Skills
Innovation, Strategic Leadership, Team Management
Preferred Skills
Brand Marketing, Brand Positioning Strategy, Business Storytelling, Customer Centricity, Customer Intelligence, Data Analysis, Data-Driven Decision Making, Developing Others, Digital Strategy, Execution Focus, Financial Analysis, Inclusive Leadership, Industry Analysis, Leadership, Product Development Lifecycle, Product Management, Product Portfolio Management, Product Strategies, Resource Allocation, Stakeholder Management, Strategic Thinking
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