Head of growth

hace 7 días

Bogotá, Bogotá D.E., Colombia CAPLA A tiempo completo

Empresa EdTech busca
Líder de Growth

Ubicación: Bogotá

Modalidad: Híbrida 90% remoto

Salario básico prestacional: COP $ variable no prestacional: COP $500.000

Tipo de contrato: Indefinido

Propósito del cargo

Liderar iniciativas de growth para atraer, nutrir y convertir leads en matrículas, garantizando una ejecución impecable del funnel completo: atracción, maduración, conversión y fidelización, en coordinación con universidades, empresas, entidades públicas y comunidades locales.

Requisitos

Formación: Profesional en Administración, Mercadeo, Comunicación, Ingeniería Industrial, Economía o afines.

Deseable especialización o estudios en Marketing Digital, Growth, Analítica, Automatización, Gestión Comercial o Educación.

Experiencia:

  • Mínimo 3 años en roles de growth.
  • Experiencia preferiblemente con instituciones educativas, empresas o entidades públicas (deseable).
  • Conocimiento en growth marketing, métricas, funnels y experimentación.
  • Experiencia en territorio (ferias, activaciones, relacionamiento).
  • Manejo de CRM (ideal HubSpot), WhatsApp Business, Meta Ads/Google Ads, plataformas de automatización y dashboards.

Responsabilidades principales

  • Gestión integral del funnel de estudiantes
  • Diseñar y ejecutar estrategias de atracción de leads de alta intención.
  • Implementar flujos de maduración y nutrición (WhatsApp, contenidos, bases de datos, visitas).
  • Asegurar una conversión efectiva hasta matrícula junto al equipo comercial.

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