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Audience Manager

hace 4 horas

Bogotá, Bogotá D.E., Colombia Havas Colombia A tiempo completo

Mission & Responsibilities

  • Define target and develop audiences for Mx activations and measurement
  • Identify growth targets, leverage appropriate data sources to understand those targets, and support designing an audience-centric approach to media planning
  • Analyze and synthesize ID and non-ID based data, extracting actionable human insight from a range of proprietary and partner resources, including Havas Media's identity-based addressable audience platform, as well as syndicated survey data, social listening, and primary research
  • Support advanced segmentation projects, advising on attributes that can be used to define and buy audiences
  • Collaborate with other insights and strategy professionals to identify high-potential audiences for future growth, while maximizing return on current customers
  • Work closely with cross functional teams
  • With Mx Development teams, segment audiences for extracting insights and for optimizing media and messaging across both digital and non-digital channels
  • With Analytics, develop audience insight roadmaps to learn from media activations and refine the growth target

Previous Experience & Industry Background

  • 8+ years professional experience in audience planning and development
  • Media, Marketing Research, Consultancy

Qualifications & Languages

  • Bachelor's or Master's degree in Statistics, Marketing or Advertising
  • Languages: English (Fluent)

Soft Skills & Competencies

  • Understanding the business
  • Taking initiative
  • Focusing on performance
  • Building collaborative relationship
  • Consumer, media and brand insights
  • Data mining, analysis and segmentation using a range of first second, and third-party consumer datasets
  • ID-based and non-ID based data
  • Knowledge of media buying platforms
  • Familiarity with cross-channel media planning
  • Core knowledge of Mx System

Technical
skills

  • Business Intelligence & Analytics software (i.e. SAP, Oracle)
  • Data analysis programming (i.e. SQL)
  • Advertising technologies
  • Office software