Paid Media Specialist

hace 2 semanas

Bogotá, Bogotá D.E., Colombia Ottomatik A tiempo completo

Hi there We are South, and our client is looking for a Paid Media Specialist

Note To Applicants

  • Eligibility: This position is open to candidates residing in Latin America.
  • Application Language: Please submit your CV in English. Applications submitted in other languages will not be considered.
  • Professional Presentation: We encourage you to showcase your professional experience by including a Loom video in the application form. While this is optional, candidates who provide a video presentation will be given priority.

About The Role
We are looking for a results-driven Paid Media Specialist to plan, launch, and optimize digital advertising campaigns across Facebook/Instagram and Google Ads.

This role requires a mix of analytical skills, creativity, and attention to detail to ensure that every campaign delivers measurable results and strong ROI for our clients.

Responsibilities

  • Plan, set up, and manage Facebook Ads and Google Ads campaigns (Search, Display, YouTube).
  • Conduct keyword research, audience targeting, and competitor analysis.
  • Write and test ad copy, select creatives, and manage A/B testing.
  • Monitor performance metrics daily and weekly to identify trends and optimization opportunities.
  • Adjust bids, budgets, and targeting based on performance and business goals.
  • Track conversions using Meta Pixel, Google Tag Manager, and Google Analytics (GA4).
  • Prepare and present campaign performance reports with actionable insights.
  • Collaborate with the creative and strategy teams to align campaigns with broader marketing objectives.

Requirements

  • Proven experience managing Facebook Ads and Google Ads campaigns.
  • Strong understanding of performance metrics (CTR, CPC, CPA, ROAS, Conversion Rate).
  • Experience using Meta Ads Manager, Google Ads, and Google Analytics (GA4).
  • Excellent analytical and problem-solving skills.
  • Strong attention to detail and ability to manage multiple campaigns simultaneously.
  • Fluent in English, both written and verbal.

What We Offer

  • Flexible remote work.
  • USD compensation + PTOs
  • Opportunity to work with international clients.
  • Collaborative environment focused on performance and growth.

If this opportunity sounds good to you,
send us your resume

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