Senior Email Marketing Specialist

hace 4 días

Bogotá, Bogotá D.E., Colombia Spheric A tiempo completo

THE ROLE
At Lemon Adds, email isn't a support channel—it's a
revenue engine
.We're hiring an
Elite Email Marketing Strategist
to own, scale, and optimize lifecycle email programs for high-growth DTC brands. This role sits at the core of our Owned Media team and works directly with leadership, paid media, CRO, and creative to turn email into one of our strongest profit drivers.You'll build systems, not just campaigns. You'll think in
segments, flows, data, and outcomes
. And you'll help push Lemon Adds—and our clients—to the next level.This is a key role for someone who thrives in ownership, loves performance marketing, and is excited to be part of a sharp, fast-moving team obsessed with results.

WHAT YOU'LL OWN

  • Architect, execute, and scale high-performing
    email lifecycle programs
    (campaigns + automation) across Klaviyo and other ESPs
  • Build and optimize
    core flows
    : welcome, abandonment, post-purchase, win-back, cross-sell, loyalty, and retention
  • Own segmentation, list health, deliverability, and audience strategy
  • Develop data-backed
    send strategies
    (timing, frequency, targeting, personas)
  • Lead structured
    A/B testing frameworks
    across subject lines, copy, layout, offers, and cadence
  • Translate performance data into actionable insights and optimization roadmaps
  • Collaborate with creative, paid media, CRO, and account teams to align messaging and offers
  • Maintain a high-impact campaign calendar that balances engagement, revenue, and brand integrity
  • Communicate clearly with internal teams and clients on strategy, results, and next steps
  • Ensure compliance with CAN-SPAM, CCPA, CASL, and best deliverability practices

WHAT MAKES YOU ELITE

  • 4+ years in
    performance-driven email marketing
    (eCommerce / DTC required)
  • Deep hands-on expertise with
    Klaviyo
    (non-negotiable)
  • Strong understanding of lifecycle marketing, retention, and LTV growth
  • Data-first mindset: you analyze before you act—and test everything
  • Proven experience improving
    revenue per recipient, CTR, conversion rate, and list health
  • Ability to write or guide
    clear, persuasive, conversion-focused copy
  • Strong eye for design and UX—comfortable creating or refining templates
  • Basic HTML/CSS knowledge preferred
  • Exceptional communication and ownership mentality
  • Comfortable juggling multiple brands, priorities, and fast timelines

KEYS TO SUCCESS AT LEMON ADDS
DATA-OBSESSED
– decisions are made from numbers, not opinions

NIMBLE
– you adapt fast, test often, and thrive in ambiguity

RESILIENT
– you take feedback, own outcomes, and keep pushing forward

SOLUTION-ORIENTED
– you identify problems and proactively fix them

ENGAGED
– you care deeply about your work, your clients, and your impact

WHY LEMON ADDS

  • Work with high-growth DTC brands and meaningful ad budgets
  • Full ownership and real influence over strategy and outcomes
  • Fully remote, performance-driven culture
  • Competitive compensation with growth potential
  • A team that values excellence, speed, and accountability

If email is your weapon of choice and you think in
systems, strategy, and revenue
, we want to hear from you.

Send your
resume + brief case studies or results

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