Senior Paid Media Strategist

hace 3 horas

Bogotá, Bogotá D.E., Colombia Nearshore Business Solutions A tiempo completo


Job Title: Senior Paid Media Strategist / Copy 
Location: Remote – Latin America Preferred
Type of Contract: Full-Time | Remote
Salary Range: $3,000 – $3,500 USD / month
Language Requirements: English (Fluent – written and spoken)

We are seeking a senior-level Paid Media Strategist with deep creative and copywriting expertise to join our growing team. You will play a key role in owning and scaling full-funnel paid media systems across Meta, Google, TikTok, and Amazon, with a heavy emphasis on creative strategy, testing frameworks, and attribution integrity. Your work will directly impact client growth, creative performance, and the evolution of our internal paid media systems.

Key Responsibilities:

  • Independently own and scale complex paid media accounts across Meta, Google (Search & PMax), TikTok, and Amazon.
  • Personally write high-converting ad copy, hooks, angles, and offer framing for all funnel stages (TOF, MOF, BOF).
  • Develop and document creative and messaging frameworks rooted in customer psychology and brand voice.
  • Lead creative strategy end-to-end, producing clear, designer-ready creative briefs with performance-driven hypotheses.
  • Architect and execute structured testing frameworks to improve CTR, CVR, CAC, ROAS, and profit.
  • Diagnose performance and attribution issues quickly and implement solutions without hand-holding.
  • Collaborate closely with leadership as a thought partner, proactively identifying new strategies, tests, and growth levers

Must-Have Qualifications:

  • 7–10+ years of hands-on paid media experience across Meta, Google, TikTok, and/or Amazon
  • Proven ability to personally write high-performing ad copy, hooks, and creative angles (this is non-negotiable)
  • Demonstrated experience owning creative strategy and directing designers with clear, actionable briefs
  • Strong expertise in attribution and data integrity, including server-side CAPI, offline conversions, and first-click systems
  • Experience building and running full-funnel testing frameworks without constant direction or oversight
  • Ability to work synchronously 8:00 AM – 5:00 PM US Central Time in a highly collaborative environment

Preferred Qualifications:

  • Experience working in performance-driven agencies with senior client exposure
  • Familiarity with CRM-integrated lead quality feedback loops and sales outcome optimization
  • Strong documentation and process-building mindset (SOPs, testing systems, reporting clarity)

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