Social Media Marketing Manager

hace 1 semana

Bogotá, Bogotá D.E., Colombia Higher Options A tiempo completo

Social Media Marketing Manager

About us

Job Title: Social Media Marketing Manager

Location:
Fully Remote

Compensation:
$1400-$1700 USD

Higher Options is looking for a Marketing Manager who enjoys remote work and can coordinate campaigns across the region for our clients in the US.

Responsibilities

  • Lead marketing and social media strategy across key platforms, defining goals and target audiences.
  • Create and schedule bilingual multimedia content, ensuring brand consistency.
  • Manage the content calendar and coordinate with design and cross-functional teams.
  • Monitor and engage with the online community to strengthen audience relationships.
  • Spot trends, apply high-performing formats and optimize campaigns for reach and engagement.
  • Support and improve paid media efforts, managing budgets and ROI.
  • Track KPIs, analyze results and provide actionable insights.
  • Research markets and competitors to identify opportunities.
  • Guide the marketing team and align initiatives with sales, product and customer support.
  • Develop marketing strategies to promote new and existing products or services, including campaign planning and demand forecasting.
  • Execute and optimize integrated campaigns across multiple channels (paid search, social networks, SEO, email, content and events)
  • Identify new markets and trends in US and Latin America through research and competitive analysis.

Requirements

  • 3‑5 years of experience managing social media and content marketing, ideally in both B2B and B2C contexts.
  • Fluency in Spanish and English; ability to write and communicate effectively in both languages;
  • Proven experience planning and executing both B2B and B2C campaigns; skill in taking strategies from concept through data‑driven optimization.
  • Solid knowledge of digital marketing tools: advertising platforms (Google Ads, Meta Ads, LinkedIn), analytics tools (Google Analytics, GA4), SEO (SEMrush, Ahrefs) and automation (HubSpot, Mailchimp or similar)
  • Ability to analyze data, build dashboards, interpret performance metrics and present results to stakeholders.
  • Experience leading remote teams, managing projects independently and juggling multiple priorities.
  • Understanding of the US and Latin American market and cultural sensitivity to adapt messages and campaigns to different countries and segments.
  • Nice to have: experience in content management (blogs, podcasts), influencer or event marketing, and/or managing creative teams.

Job Terms:

  • Full-Time Position: 40 hours/week
  • Potential Benefits: Paid vacation & national holidays depending the client.
  • Opportunities for Advancement: Grow with these companies and advance in your career
  • Contract Type: CONTRATO DE PRESTACIÓN DE SERVICIOS (The employee is responsible for their own social security, pension payments, and benefits)
  • Compensation: $1400-$1700 USD

Next Steps:

We're excited to learn more about you and see how you might fit into our dynamic team Please submit your application by clicking the "Apply" button here.

Once we receive your application, we'll take a careful look, and if it's a match, we'll be in touch with the next steps in our process. If you complete our process, we can often have interviews set up within a few days. Our goal is to ensure you get placed in a long-term position that you love.

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