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Senior SEO Specialist, Global Markets
hace 2 semanas
**Senior SEO Specialist, Global Markets**
- **Cette description est disponible en anglais seulement**_
Equisoft is a global brand that has a presence in multiple markets across continents. Our products and services reach some of the most reputed brands in the financial services category. Founded in 1994, we're on a mission to advance what digital can do for business solutions and processes to enable growth for our clients, partners, our employees and their communities.
**Your Mission**: To grow qualified traffic from Search Engines for Equisoft’s suite of brands and products. Quality over quantity, always
**The Values you will align with**:
- You’re seeking a career, not a job.
- You’re a team player who treats everyone with respect.
- You take pride in your work and ownership of results.
- You prefer consistency over occasional brilliance.
- You have a growth mindset, always looking to improve and learn.
**A DAY IN YOUR LIFE**
- Manage a roadmap of On & Off page SEO tactics and strategies, including but not limited to: technical audits and optimizations, keyword research, ranking strategies, content development and management, competitive market analysis, structured data and backlink program with our partners.
- Complete ownership of SEO reporting, data, and measurement. Regular updates on keyword performance and growth, backlink/outreach performance, optimized page performance and rankings.
- Providing forecasts & performance results against defined SEO KPIs and metrics on a weekly, monthly, quarterly basis.
- Analyze log files, crawl records, and web analytics data to identify opportunities.
- Prioritize a continuous backlog of CRO experiments against key business objectives.
**MUST-HAVES**
- Exceptional organizational skills with at least 3 years of work experience managing projects.
- Deep expertise in content organization and its impact on search results.
- Experience working with partners and industry associations to develop quality backlinks.
- Must be a team player who can work with various stakeholders within the team.
- Experience with technical writing that improves quality of the content for better rankings and conversion rate.
- Strong communication skills to ensure reports and performance metrics are delivered in an effective and concise manner.
- Optimizing content for Desktop and Mobile.
- Working knowledge of tools such as SEMrush, Ahrefs and Google Keyword
- Expertise in Google Search Console, Google Tag Manager, Google Analytics and Google Sheets
- Knowledge of schema.org best practices and development of structured data is a must
- Knowledge of MS Suite - Word, Excel, Powerpoint
**NICE-TO-HAVES**
- Working knowledge of HubSpot CRM
**YOUR BENEFITS**
- Competitive compensation plan
- Comprehensive employee benefits
- Company sponsored laptop and other office equipment
- Fully Remote with occasional travel to head office in Montreal, Canada
- Career development opportunities
