Field Marketing Manager

hace 2 días


Bogota, Colombia Ellucian A tiempo completo

**Together we are powering the future of Higher Education**

Here at Ellucian, we are motivated by a mission ~ the power of education to transform lives and change the world. We are the global market leader in EdTech for Higher Education, serving more than 2,700 customers and reaching over 26 million students in 50+ countries. We are dedicated to helping Higher Ed thrive by transforming their institutions to agile, digitally connected campuses that enable student success.

**About the opportunity**

**Where you will make an impact**
- Design and execute on regional field marketing programs that support LAC sales goals measured in terms of generating marketing qualified leads, pipeline creation and pipeline acceleration
- Analyze marketing needs and opportunities based on current performance, anticipated sales, and desired outcomes
- Partner with regional sales teams and cross-functional teams to bring awareness and alignment of global and regional campaigns and marketing priorities
- Represent the voice of sales back to the marketing organization and identify, then close, operational gaps to help meet sales goals
- Develop robust knowledge of all product lines/services
- Measure and communicate the impact of regional programs as it relates to campaign performance, conversion to qualified leads, pipeline generation and velocity
- Gain marketing and sales alignment through development and execution of the South Latin America and Caribbean regions’ yearly strategic vision including budgeting and marketing cadence/activities.

**What you will bring**
- 3 years in marketing - B2B, high tech/SaaS or higher ed preferred
- Experience in developing and executing regional marketing plans; experience within the Latin America and Caribbean regions
- Ability to forecast, measure, analyze and report on the impact of regional demand programs in terms of KPIs aligned to sales models
- Excellent program management, calendar timeline, and budget management experience
- Proficient in Salesforce, Marketo, Tableau and team project management tools such as Smartsheet desirable
- Record of operational improvements that enabled scale and increased stakeholder satisfaction
- BA, BS or higher in marketing, communications, business, or similar field
- Ability to work with agility while empowered to take risks and try new things
- Experience in the Education or Higher Education tech sector
- Track record of developing and managing strong partnerships across cross-functional teams including sales and marketing
- Strong leadership and communication skills
- Excellent English speaking, writing, and reading

**Location**: Bogota, Colombia - México

LI-Remote

LI-MH1

**Additional Information**:
**Req ID**:5195

**Hiring Type**:Full - Time

**Level of Experience**:Senior Level

**Remote**:Yes

**Travel Required**:0%-25%



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