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Data Strategist

hace 2 semanas

Bogotá, Colombia Findasense A tiempo completo

**El Rol**

Accountable for translating global data strategy into actionable market-specific plans, enhancing data capture, segmentation, and CRM activation across regions. The Global CX Data Strategist ensures full alignment between data privacy regulations, first-party data collection, and business performance through loyalty and engagement initiatives. This role plays a key part in transforming the Connection Center into a data-driven growth engine, connecting marketing, legal, and technology teams around unified, privacy-compliant strategies.

A strategic connector between data governance, CRM activation, and business growth. This role is ideal for a data-savvy leader who understands how to align privacy, performance, and personalization at scale. The Data Strategist brings clarity to complexity and ensures every market leverages data as a competitive advantage.

**Deliverables**:

- Data Capture Strategy Matrix (first-party, zero-party, behavioral)
Where data is collected (channels and touchpoints), What type of data is captured (demographic, behavioral, transactional), How it’s captured (consent mechanisms, tools, workflows), How it is transformed into actionable insights.
- Segment Activation Models linked to CRM Campaigns
- Performance Dashboards and Attribution Frameworks
- Global-to-Local Data Governance Guidelines
- Market-Specific Data Playbooks
- Strategic Inputs for Loyalty Programs
- Privacy Policy Implementation Guidelines
- Privacy Policy Implementation Guidelines and Compliance Maps

**Responsibilities**:

- Lead the design and implementation of comprehensive data capture and segmentation strategies tailored to each market, ensuring alignment with global standards and local opportunities.
- Bridge the gap between global data strategy and operational execution across CRM, loyalty, and consumer touchpoints.
- Collaborate with Platforms, Data Engineering, and CX teams to ensure seamless integration and traceability from data capture to business performance metrics.
- Partner with local legal and IT teams to reinforce data protection protocols and ensure GDPR, LGPD, and similar frameworks are reflected in consumer journeys.
- Work with Loyalty teams to define data requirements for gamification, personalization, and retention mechanics.
- Define and track KPIs to evaluate data quality, performance, governance adoption, and return on data initiatives.

**Requirements**:

- BA or BS in Data Strategy, Marketing, Business, or related fields; a Master’s is a plus.
- Deep understanding of database logic.
- Understanding of data storage concepts.
- Experience in database structuring.
- Basic knowledge of SQL or MySQL and Python.
- 4+ years of experience in data strategy, CRM, or digital marketing roles — preferably within CPG or multi-market environments.
- Demonstrated experience in loyalty programs and in adapting global strategies to local needs.
- Strong understanding of GDPR, LGPD, and international data privacy frameworks.
- Proficiency in CRM platforms (Salesforce, Dynamics), segmentation tools, and customer data platforms (CDPs).
- Strategic thinker with strong collaboration and communication skills.
- Fully proficient in English and Spanish.
- Proven track record working with cross-functional teams including legal, IT, and marketing.

**Benefits**

Enjoy 23 days of annual vacation to relax and find your inner Zen

You'll get your birthday off, so you can relax and celebrate in style Hybrid work environment ‍ Work at your own pace with our flexible schedule Exciting opportunities for professional growth Get ready for a rewarding opportunity As part of this amazing role, you’ll have the chance to contribute your time and skills to a meaningful cause. Join our team and enjoy 40 hours of life-changing volunteer work each year.

**Why should you join us?**:
At Findasense, we’re a global Customer Experience company, driven by the power of data to create personalized experiences and execute strategies through meaningful content. We believe in self-management, transparency, and a collaborative culture where our EPIC model (Strategy, Purpose, Identity, and Culture) makes us unique, different, and enables us to build lasting relationships.