Data Strategist
hace 5 días
En McCANN Bogotá estamos en la búsqueda de un/a Estratega de Contenido Data-Driven con mentalidad analítica, curiosidad constante y un enfoque creativo para identificar insights que impacten en las estrategias y producción de contenido para generar un impacto real.
Las Responsabilidades incluyen:
- Investigación y análisis del entorno utilizando diversas herramientas.
- Ideación y desarrollo de estrategias de marca dentro de marcos existentes o nuevos.
- Gestión, seguimiento y optimización de anuncios en redes sociales - de la mano de la agencia de medios - para obtener información valiosa por marca, audiencia y ubicación.
- Elaboración de informes y análisis de resultados para definir aprendizajes, próximos pasos y ajustes estratégicos.
- Evaluación de KPIs según objetivos de marca.
- Presentación de propuestas e informes al cliente.
- Monitorización y análisis de repercusión mediática.
- Identificación de tendencias de audiencia y plataforma.
¿Qué buscamos?
- Un estratega de contenidos nato, con pensamiento crítico y pasión por mantenerse al día con tendencias digitales.
- Alta capacidad creativa para transformar datos en insights que construyan ideas potentes.
- Entre 4 y 5 años de experiencia en el mundo digital.
- Experiencia gestionando campañas digitales multiplataforma y multiformato, especialmente en redes sociales.
- Proactividad y excelente capacidad de trabajo junto a equipos de creatividad, proyectos y datos.
Si cumples con el perfil, envía tu CV al correo: , indicando tu aspiración salarial.
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