Content & SEO Growth Strategist (Internal Marketing)

At **Sweat Pants Agency**, we’ve helped build and scale multiple INC #1 fastest-growing companies — from the #1 consumer product in 2020 to the #1 healthcare company in 2022. Our team is driven by curiosity, humility, and a relentless focus on results.

Now, we’re turning that same playbook inward. We’re looking for a **Content & SEO Growth Strategist** to own and scale **our agency’s internal marketing** — not client work.

This is a hands-on, high-impact role focused on building **Sweat Pants Agency’s organic visibility, inbound leads, and brand authority** through AI-assisted, data-driven content. You’ll use tools like **Meridian**, **SEMRush**, **AdWords**, and **Google Search Console** to identify opportunities, create pillar content, lead outreach, and keep our content ecosystem performing at the top of search results.

If you love creating systems that make great content perform — and you want to help a proven agency grow its own brand — this role is for you.

**What You’ll Do**:
**1. Lead Our Internal Content Strategy**:

- Use **Meridian**, **SEMRush**, and **AdWords data** to identify high-impact keywords, topics, and content gaps.
- Build a strategic content roadmap designed to capture new search visibility for Sweat Pants Agency.
- Create detailed briefs, outlines, and pillar content plans based on data and AI insights.

**2. Create and Optimize Content**:

- Write (or AI-draft and edit) long-form, SEO-optimized pillar articles — the kind that attract backlinks and rank.
- Collaborate with **our design team** to turn content into visual assets: infographics, annotated screenshots, and downloadable checklists.
- Partner with **our dev team** to publish optimized pages, implement structured data, and improve site performance.
- Ensure all content follows Sweat Pants Agency’s brand voice and narrative standards.

**3. Drive Outreach and Authority Building**:

- Use **Meridian’s outreach suggestions** to identify partner sites and publications for backlinks and guest placements.
- Build relationships with editors, marketing sites, and publications for inclusion or citation opportunities.
- Track outreach performance, backlinks, and referral traffic in **Search Console** and **Meridian**.

**4. Maintain and Refresh Evergreen Content**: Audit and update content quarterly (e.g., “2025”
- “2026”) to maintain accuracy and relevance.
- Refresh underperforming content with updated examples, visuals, and keyword alignment.
- Keep our content library aligned with current search trends, compliance standards, and industry changes.

**5. Measure and Report Performance**:

- Track SEO performance through **Google Search Console**, **Analytics**, and **Meridian dashboards**.
- Monitor rankings, organic traffic growth, click-through rates, and content engagement.
- Share monthly reports on key wins, insights, and optimization opportunities.

**Requirements**:
**Who You Are**:

- 2-4 years of experience in **SEO strategy, content marketing, or organic growth** (agency or in-house experience).
- Hands-on with **SEMRush**, **Google Search Console**, and **AdWords keyword tools**.
- Comfortable using **AI tools** (like ChatGPT, Gemini, or Meridian) for ideation, drafting, and optimization.
- Excellent writer and editor who can make complex topics clear, human, and engaging.
- Strategic thinker who sees SEO as a system — connecting research, content, design, and development.
- Self-starter who can take ownership, experiment, and drive results with mínimal supervision.

**What Success Looks Like**:

- Our organic traffic and keyword rankings grow month over month.
- Our content becomes cited and referenced by other marketing publications.
- We have a repeatable, data-driven internal content system that works.

**Our Core Values**:
**Stay Curious** — Always learning, testing, and improving.
**Stay Humble** — Open to feedback and collaboration.
**Own It** — Take responsibility for results, not just tasks.
**Be Transparent** — Communicate clearly and honestly.
**Be Fearless** — Think creatively and experiment boldly.

**Benefits**

**Why Sweat Pants Agency**:

- Join the team behind multiple **INC #1 fastest-growing brands**.
- Work with top-tier marketers and creatives from across the U.S.
- 100% remote, flexible, and outcome-driven environment.
- Collaborative, low-ego culture focused on learning and results.