Principal SEO

At Medtronic you can begin a life-long career of exploration and innovation, while helping champion healthcare access and equity for all. You’ll lead with purpose, breaking down barriers to innovation in a more connected, compassionate world.

**A Day in the Life**:The Medtronic Global Communications and Corporate Marketing (GCCM) is looking to add searching engine marketing expertise to it’s newly formed Data, Analytics, Insights, Media and Experience (DAIME) Team. The SEO & AI Optimization Strategist is to help contribute to the transformation of our digital presence. This role will be pivotal in positioning Medtronic’s content for visibility within search results and in AI-powered search experiences.

You will work cross-functionally with content development, UX, digital experience, IT, corporate brand and analytics teams to ensure our digital assets are discoverable, structured for the future, and aligned with the evolving landscape of search and generative AI.
**Responsibilities may include the following and other duties may be assigned**
- SEO Strategy & Implementation
- Audit and optimize Medtronic’s global web properties for technical SEO, on-page SEO, and content performance.
- Create standardized best practices that can be followed across the Enterprise to ensure we are building our foundation
- Develop and implement scalable SEO strategies across brand projects, product lines, regions, and business units.
- Identify and resolve crawl issues, duplicate content, and site architecture inefficiencies.
- AI Search Optimization
- Structure content for AI-readiness (e.g., featured snippets, voice search, Bing Copilot, Gemini, ChatGPT, Perplexity).
- Implement and manage structured data (schema.org) across key content types (products, FAQs, medical conditions).
- Collaborate with content teams to create concise, semantically rich, and machine-readable content.
- Analytics & Reporting
- Monitor organic traffic trends, keyword rankings, and AI visibility metrics.
- Use tools like Google Search Console, SEMrush, Screaming Frog, and ChatGPT/Bard integrations to identify opportunities.
- Present performance insights and strategic recommendations to senior stakeholders.
- Competitive Benchmarking
- Conduct regular audits of competitors to identify gaps and opportunities.
- Develop SEO strategy for key brand and DTC launches to help Medtronic capture share of search.
- Stay ahead of search engine algorithm updates,AI search trends, and emerging platforms that are disrupting discoverability behaviors.
- Website Design
- Assist in internal and external website design to align with omnichannel strategy to reach different audiences.
- Lead scheduled maintenance on brand assets across experiences.

**Required Knowledge and Experience**:

- Bachelor's Degree
- Fluent in English.
- Five years of hands-on SEO experience, preferably at an agency, in healthcare, medtech, or regulated industries.
- Proven success in reversing traffic declines and scaling enterprise SEO programs.
- Deep understanding of structured data, semantic SEO, and AI search optimization.
- Experience with enterprise CMS platforms (e.g., Adobe Experience Manager).
- Proven track record of successful website launches.
- Strong analytical skills and proficiency in SEO tools (e.g., Ahrefs, SEMrush, GSC, GA4, Adobe Analytics).
- Familiarity with HMTL, JavaScript and relevant testing protocols.
- Excellent communication and stakeholder management skills.
- Ability to work in a Hybrid setting in Bogota

**Preferred Qualifications**
- Familiarity with healthcare compliance (e.g., FDA, HIPAA) in digital content.
- Experience working with global teams and multilingual SEO.
- Understanding of LLMs, generative AI, and their impact on search behavior.

**Physical Job Requirements**

The above statements are intended to describe the general nature and level of work being performed by employees assigned to this position, but they are not an exhaustive list of all the required responsibilities and skills of this position.

**Benefits & Compensation**:
**Medtronic offers a competitive Salary and flexible Benefits Package**
A commitment to our employees lives at the core of our values. We recognize their contributions. They share in the success they help to create. We offer a wide range of benefits, resources, and competitive compensation plans designed to support you at every career and life stage.

This position is eligible for a short-term incentive called the Medtronic Incentive Plan (MIP).

**About Medtronic**:
We lead global healthcare technology and boldly attack the most challenging health problems facing humanity by searching out and finding solutions.
Our Mission — to alleviate pain, restore health, and extend life — unites a global team of 95,000+ passionate people.
We are engineers at heart— putting ambitious ideas to work to generate real solutions for real people. From the R&D lab, to the factory floor, to the conference room, every one of us experiment