Consumer & Shopper Insights Manager - Latin America

Consumer & Shopper Insights Manager - Latin America

**Key Responsibilities**:

- Learning Plan discussion, definition and implementation for the categories that he/she will manage regionally.
- To support the category strategy, transforming information in insights and recommendations based on consumers understanding and with measurable business impact.
- To carryout regional ad-hoc research studies regionally, analyze and make recommendations:

- Know and recommend different research methodologies to better address a business problem and propose an optimized research plan.
- Conduct and coordinate projects with research providers
- Manage the category's planned budget
- Interpret, analyze, and communicate key learnings and research recommendations to internal customers - also making presentations for leaders in the company
- Coordination and management of Nielsen and Consumer Panel deliveries for the categories:

- Elaboration of analysis and strategic reports using continuous data for the different categories according to the specific needs of each brand
- Manage and criticize reports for each data output both from Retail and Homescan, as well as make sure that data and analysis is respond to main business issues and questions.
- Follow up of deliveries with Nielsen and Kantar to support and manage Kantar and Nielsen's JBP in order to generate more value for KC's business.
- Interact with global, local, analytics and shopper CSI teams supporting global projects in the region.
- To interact with global and local teams sharing knowledge and working in partnership in regional and local projects including Marketing, Finance, Trade and R&D interfaces.
- To give coach and help the development of Market Research agencies and suppliers, interacting with them regionally for studies implementation and maximizing quality and delivery from suppliers, leading to strong and impactful business analysis.
- To give coach and help the development of her/his junior partners of the CSI team, interacting with them for studies implementation and maximizing quality and delivery from the area, leading to strong and impactful business analysis.

**Requirements**:

- Experience in Market Research with ad-hoc studies, qualitative and quantitative, with continuous data (such as Nielsen, Kantar, Equity). It is a plus have any experience in manage digital research and data.
- Bachelor in Business Administration/ Advertising/ Psychology / Economy / Statistics / Other Postgraduate Studies in Marketing / Market Research
- Fluent/Advanced English and Spanish. Portuguese: Desired

**Key Skill Requirements**:

- Strategic thinking. Build knowledge in insights.
- Able to constantly prioritize consumer´ needs in all the decisions.
- Have previously held a regional position in market research for a multinational company or in research agencies developing, managing and implementing projects
- Analytical capability, stablished skills for analyzing and consolidating information from different sources (is a plus advance ability to work with figures)
- Teamwork - Strong customer/client/supplier relationship skills (including ability to work within virtual teams)
- Innovative Thinking
- Ability to develop clear communication skills (written and verbal), been able to presents results directly to the senior managers across the business
- Great sense of priority and urgency

**Global VISA and Relocation Specifications**:
**Primary Location**: Brazil -Sao Paulo

**Additional Locations**: Colombia
- Bogota

**Worker Type**: Employee

**Worker Sub-Type**: Regular

**Time Type**: Full time