Sr. Manager Media Cons.

**Why being part of Coca Cola Latin America?**

We’re accelerating our momentum as the fastest growing large consumer goods company in Latin America. People are our focus when we’re collaborating with our diverse network of locally connected bottling partners, and when we’re returning every drop of water we use to communities and nature. We empower our employees to challenge the status quo, make bold recommendations, experiment, and adapt, so we can grow together and make a great business even better.

**Primary Location**:
Primary location will be Buenos Aires / Argentina. Budget Relocation not approved for this role.

**What You’ll Do for Us**
- Define the Media strategy and plan to bring to life the E2E strategy in each market.
- Lead the development of connections plans across brands/campaigns, recommending allocation of activation DME (Direct Marketing experience) to different consumer / shopper touchpoints.
- Step-change the way we think (and act) about connections and media, shifting from exposure to experience, from a “Consumer x Shopper centric” approach to a “people centric” (onmi) approach.
- Ensure we have the most effective and efficient media plans for our brands, out-performing versus competitors in all brand program KPIs.
- Coordinate media buying with Mkt PS (procurement), making sure The Coca-Cola Company is performing an efficient buying and receiving maximum value out of the negotiations.
- Control media investment (real vs planned), approving the Agency buying orders, shifts and invoices and recommending corrective actions when necessary. Preparing budget evolution information (real vs. planned investment) and revising and approving the media buying POs sent Agency and Media.
- Support all the auditing processes with media-related questions
- Recommend the ideal Direct Marketing Experience, split by brand and channel to all of our portfolio of brands
- Constantly checking and reporting to current status of our brand presence in the various channels: Copy Rotation, Child Policy, productivity, among others.
- Partner to track and evolve the existing media and digital measurement discipline, ensuring maximum utilization of existing protocols and tools, and leveraging learnings for each of the markets within the Operational Unit.
- Work in partnership with bottlers to ensure that we are capturing the right opportunities in each one of the countries of South Cone.
- Work to ensure the social media cycle (listen-speak-react-amplify) is being followed to enriched to deliver the right conversation at the right time to the right consumer/shopper
- Establish a routine with the crisis management team in order to solve potential issues in social media in a timely manner
- Lift and shift best practices from other Operational Units and global teams in how to establish an effective and efficient media social media plans. Implement a single way-of-approaching media and social within the Operational Unit.
- Leverage all the potential synergies in the media planning and negotiation within the Operational Unit
- The Consumer and Shopper Media leader is a knowledgeable and thought leader in the areas of Media Beliefs, Media Productivity and Social media activation. He/she will be the main contact point with all the media and social media vehicles and platforms.
- He/she is a key player in the IMX (Integrated Marketing Experience) team, understanding the consumer/shopper and the competitive landscape and defining strategies and tactics to better connect with each brand’s audience.

**Qualifications & Requirements**
- Significant marketing, media, and leadership experience (10 + years)
- Direct experience with media strategy, planning and negotiation, as well as social media channels
- Preference for individuals that have worked in agencies and/or media vehicles in the past
- Experience working with marketing in the field is preferred
- Experience working in cross-functional and cross-geographical teams is preferred
- Developing and ensuring implementation of multiple activities needed to reach targets
- Leading strategic conversations, negotiations and alignment with senior and key stakeholders

**What We Can Do For You**
- ** Iconic Brand**:Work on the most recognized brand in the world and be part of developing the brands next chapter.
- ** Exposure to World Class Leaders**:Availability to global marketing leaders that will expand your network and exposure you to emerging digital platforms and marketing insights.
- ** Creative Team Culture**:Be inspired by the best brand leaders and agencies in the world, which creates a creative culture that supports taking risks and innovation.

**Skills**

Social Media; Video Solutions; Financial Acumen; Customer Relationship Management (CRM); Negotiations; Marketing Campaigns; Paid Search Marketing; Collaborative Leadership; Marketing Strategies; Project Management; Digital Media; Influencing Decisions; Search Engine Optimization (SEO); Microsoft Off