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Manager Portfolio Activation

hace 3 semanas

Bogota, Colombia The Coca-Cola Company A tiempo completo

**Why being part of Coca-Cola Latin America?**

We’re accelerating our momentum as the fastest-growing large consumer goods company in Latin America. People are our focus when we’re collaborating with our diverse network of locally connected bottling partners, and when we’re returning every drop of water we use to communities and nature. We empower our employees to challenge the status quo, make bold recommendations, experiment, and

adapt, so we can grow together and make a great business even better.

**Key Responsibilities**:
Front-Line Marketing Portfolio Manager Lead will:

- Managing bottler alignment on the marketing agenda: portfolio priorities and category/brand strategies and plans (objectives, DME investments, success metrics and activity calendars, including Innovation projects and IMX Campaigns) in partnership with C&CL and Franchise Leadership.
- Actively work on regional market development to ensure the right implementation of projects
- Provide market input for the development of OU- and market-level Innovation projects
- Provide input to localization and real-time amplification of IMX campaigns within the Franchise units
- Support / execute local media buying that cannot be bought at OU-level (through Mkt procurement, in coordination with IMX)
- Manage brand activation at the local level, including POS activations & promos and experiential marketing and events (leveraging mkt assets), in coordination with with bottlers
- Support the System in Customer & Shopper marketing agenda, maintaining strong relationships with key customers

**Work Focus**:

- Ability to provide franchise unit-level input on marketing plans (e.g. consumer / shopper insights) and other key elements of broader OU strategy, as necessary
- Ability to develop relationships with key bottlers and ensure alignment and buy-in on mkt agenda
- Ability to support negotiations and alignment with key stakeholders
- Ability to coordinate full details (calendars, resources, metrics) of local activation with Bottlers
- Ability to identify needs for campaign localization or customization as necessary
- Ability to support, execute media buying (in partnership with Mkt procurement and IMX), as

**General Requirements**:

- Mkt and leadership experience (8-10 years)
- Business, commercial and financial acumen
- Experience working in cross-functional and cross-geographical teams is preferred

**What We Can Do For You**
- Iconic & Innovative Brands: Our portfolio represents over 250 products with some of the most popular brands in the world, including Coca-Cola, Sprite, Fanta, Powerade, Fuzetea and more
- Expansive & Diverse Customers: We work with a diversified group of customers which range from retail & grocery outlets, theme parks, movie theatres, and restaurants
- **
Purpose Driven**: Purpose driven approach that empowers our people to protect the environment and communities we serve while delivering safe & quality products**.**
- **
Global Connections**:Allows you to develop, enhance and maintain global connections that allow us to move faster and learn from others.
- **
Community of Belonging**:We’re an organization that believes our ability to continually grow and build the right atmosphere where people feel safe and empowered, lets you bring your best self to work.

**Our Purpose and Growth Culture**:
We are taking deliberate action to nurture an inclusive culture that is grounded in our company purpose, to refresh the world and make a difference. We act with a growth mindset, take an expansive approach to what’s possible and believe in continuous learning to improve our business and ourselves. We focus on four key behaviors - curious, empowered, inclusive and agile - and value how we work as much as what we achieve. We believe that our culture is one of the reasons our company continues to thrive after 130+ years. Visit Our Purpose and Vision to learn more about these behaviors and how you can bring them to life in your next role at Coca-Cola.