Direct Response Video Ads Editor

**Role**: The Direct Response Video Editor is the tactical engine behind **Enjuvie’s (our 7-figure beauty brand)** paid media performance. This role sits at the intersection of creative sourcing, rapid execution, and sales psychology. You turn raw UGC, AI assets, and found footage into high-converting video ads at scale. You combine technical editing mastery with a deep understanding of direct response marketing. You understand pacing, pattern interrupts, and why an ad converts. You are not just an editor; you are a "hunter" who knows how to scour the internet for the perfect clip and use AI to create just about any Broll needed. Your job is to translate our marketing angles into world-class video ads that generate measurable revenue and allow Enjuvie to dominate the beauty feed. **Responsibilities**: **Direct Response Strategy & Execution** - Deliver 5 completely new ad concepts per week, with 3 hook variations for each concept (Total ~15 deliverables/week). - Transform raw footage into high-performing video ads for Meta (Facebook/Instagram), TikTok, YouTube Shorts, and YouTube In-Stream. - Engineer "scroll-stopping" hooks and visual pattern interrupts to maximize viewer retention in the first 3 seconds, blending sourced clips with brand content. - Collaborate with the media buying and creative teams to analyze ad performance data and iterate immediately on what is working. **Creative Sourcing & Post-Production** - Actively source third-party clips from TikTok/YouTube/Instagram to find specific reactions, Brolls, or satisfying visual moments as needed. - Handle end-to-end post-production: assembly, pacing, sound design, color correction, and motion graphics. - Adapt editing style, structure, and pacing to platform-specific formats, audiences, and performance goals **Systems, AI, & Workflow** - Maintain an impeccable file organization system within Google Drive and Frame.io. You ensure every asset is tracked, named correctly, and accessible to the team. - Leverage AI tools daily to speed up production. Must be proficient with tools like Nano Banana Pro, ElevenLabs (voiceovers), and Veo3 (or similar). - Utilize AI avatars & Broll to test new creative angles and scripts without needing new physical UGC. - Proactively identify bottlenecks in your editing workflow and build systems to solve them. **Requirements**: - English Proficiency (Written & Verbal): You must be fluent in English. You need to be able to catch subtle grammar mistakes in captions, understand the nuance of English voiceovers, and communicate complex creative ideas clearly with the team. - Proven experience specifically as a Direct Response Video Ads Editor for e-commerce, info-products, or performance marketing agencies. (Cinematic narrative experience is great, but ads experience is non-negotiable). - Strong understanding of storytelling, pacing, hooks, and modern content platform dynamics. You know how to structure an ad to retain attention. - Expert understanding of YouTube, TikTok, Instagram, LinkedIn, and platform best practices. - Clear, fast communication skills and the ability to implement feedback efficiently in a high-performance environment. You don't take feedback personally; you take it as data to improve the next edit. - Expert proficiency in Adobe Premiere Pro and After Effects (or DaVinci Resolve). CapCut mastery is a bonus for rapid trending content. **Results**: - A consistent flow of high-converting video assets that directly contribute to ROAS (Return on Ad Spend). - Predictable output of 5 new concepts +10 variations weekly without sacrificing quality. - Seamless file management where no asset is ever lost and revisions are executed rapidly. - A high percentage of creatives that hit KPI targets and trigger performance bonuses. - A library of "winning creatives" that can be iterated upon for months. - Ongoing collaboration with the Creative Director and founder to support business objectives. **Schedule**: - Monday - Friday, with the flexibility to work additional hours or weekends during high-traffic events (Black Friday, product launches, etc.) or if the situation warrants it. **Location**: - Remote **Compensation**: - **Base Salary**:$2,000 - $3,000 USD / Month - The salary range may be inclusive of several levels that would be applicable to the position. Final salary will be based on a number of factors including, level, relevant prior experience, skills, and expertise. - **Performance Bonuses**:$250-$500 bonus per "Winning Ad." - _This role is designed for high performers. If you produce ads that scale, your compensation increases significantly._ **Haus of Brands Core Values**: **Relentless Drive** Be the person who runs toward the fire. The enjoyment of a hard challenge and the sheer grit to do "whatever it takes. Whether that means working late, missing sleep, or learning a new skill overnight. A refusal to let "lack of knowledge" be an excuse, bridging every gap through aggressive effort and self-d