Digital Marketing/crm Coordinator

MOVE Your Business is proud to represent our client, a mission-driven industrial contractor. The company delivers turnkey steel, rigging, and construction solutions for complex projects across the U.S., serving industries such as infrastructure, energy, and government. Committed to safety, speed, and integrity, they aim to solve challenging problems while driving community impact through workforce development and inclusive hiring.

**On behalf of our client, we are seeking a Digital Marketing/CRM Coordinator to join their growing home improvement business. In this role, you will help implement and execute content, video, and marketing automation strategies using AI tools and a proven marketing framework. You will play a key role in supporting digital campaigns, posting content, editing videos, and assisting with light social engagement—all while receiving hands-on coaching, structured training, and clear direction through a 12-month marketing roadmap.**

**Benefits**:

- Competitive salary ($750/month)
- Strong support system
- Salary increase starting in your first year of employment (based on performance)
- Monthly Performance Incentive (only for full-time roles | based on given metrics |can range from $40 - $50)
- Health benefit ($30/month)
- No computer activity monitoring
- Training materials for upskilling provided
- Paid holiday leaves (depending on the holidays that the client observes)
- Paid sick leaves (sick leave convertible to cash if perfect attendance)
- Paid planned leaves
- Internet Allowance ($25/month)

**Key Responsibilities**
- **Social Media Growth & Engagement**:

- Regularly post, schedule, and manage content on LinkedIn and other platforms (e.g., Facebook, Instagram, if needed)
- Engage with followers and connections to foster trust and increase visibility
- Support strategies that grow client’s digital authority and reach
- **LinkedIn Outreach and Management**:

- Support lead generation through connection requests and content engagement
- Conduct follow-ups and respond to direct messages using approved outreach templates and LinkedIn DM strategy
- Update LinkedIn company page with case studies, project updates, and video clips
- **Graphic Design & Video Editing**:

- Edit and repurpose short-form videos using tools like Quso.ai, Captions.ai, CapCut, or Canva
- Clip longer testimonial or project videos into impactful social content
- Design simple branded graphics, banners, and visual templates for posts
- Track performance metrics (open rates, click-throughs) and suggest improvements
- Experience with platforms like Apollo or Mailchimp is a plus
- **Marketing & Campaign Execution**:

- Assist with campaign setup and scheduling (e.g., LinkedIn article series, lead magnet promotions)
- Help coordinate lead magnet placement and content across posts and LinkedIn profiles
- Track performance and provide insights on campaign impact and opportunities
- **CRM and Lead Management**:

- Log campaign interactions and outreach activities within Salesforce (access may be provided)
- May assist with follow-up activities and lead tracking using tools like Apollo
- **Social Media Management**:

- Ensure consistent visual and message alignment across all platforms
- Maintain a publishing calendar aligned with monthly content themes (project spotlights, safety insights, case studies)
- Organize and document all content assets for easy access and repurposing
- **Reporting**:

- Track and report key performance indicators (KPIs) for LinkedIn engagement, video views, and lead interactions
- Submit weekly updates with task summaries, wins, and suggested improvements
- Collaborate with the JGM team and Scott’s coaching team for feedback and support
- **Ad Hoc Tasks & Support**:

- Help troubleshoot minor tech issues (e.g., content not posting, links not working)
- Provide flexible support during busy campaign periods or special projects

**Qualifications**
- **1-2 years of experience in digital marketing, LinkedIn content creation, or VA support**:

- **Strong working knowledge of Canva, CapCut (or similar), and LinkedIn**:

- **Familiarity with B2B or industrial services marketing is a plus**:

- **Strong written English skills and attention to professional tone**:

- **Experience with Zapier is a plus, but not required (training can be provided)**

**Working Hours**:Full Time (40 hours per week)

Monday through Friday 8 AM - 5 PM (Timezone: TBD)

**About Us: MOVE Your Business** is an outsourcing company based in Southern California, dedicated to empowering both businesses and professionals. We connect growing companies with skilled virtual talent while creating meaningful, long-term opportunities for our team members. As a fast-growing player in the outsourcing space, we’re committed to building partnerships that drive success and to fostering a supportive, inclusive environment where our people can thrive and grow with us.

Application Question(s):

- How many years of experience do you have as a So