Frontline O2o Senior Manager

hace 3 días


Bogota, Colombia The Coca-Cola Company A tiempo completo

For 136+ years The Coca-Cola Company has grown to become the most recognizable brand in the world. As we have diversified our portfolio organically and inorganically, we are constantly adapting and leading the ever-changing market. As we navigate the dynamic global environment, we continue to evolve and innovate.

As a **_Frontline O2O Senior Manager_** for Central zone, you will develop short and long-range objectives consistent with organization guidelines, drive the Company's strategic vision and recommend plans and budgets. In this position your will develop relationships with key internal and external stakeholders to contribute to the creation of a marketing strategy to maximize business opportunities.

This role aims to support the bottler to internalize de digital process in their BAU processes with the commercial team

**What You’ll Do for Us**
- Engage bottlers to internalize tools to be data driven in their digital execution challenge.
- Communicate B2B tools which give incentives to the clients
- Execute the digital picture of success
- Ensure KA team of the bottler do excellent execution of their clients, and that they receive DATA from those clients.
- Help the botter to build special price conditions for digital clients as well.
- Be responsible for the on-going growth through the franchise system.
- Develop relationships with key constituencies included bottlers.
- Increase connection with internal areas, including O2O and C&CL areas.
- Business Development: identify and develop business opportunities and plans, continuous analysis of business opportunities through extensive information, development of the operational plans and calendar to improve business results.
- Understand Local Consumers and Customers’ needs in Key Channels, in order to develop plans to increase volume, change package mix and generate more profitability to KO System Business.
- Analyze issues by packages and develop activities focusing trade, sales force and consumers and work closely with other related areas, such as Shopper, RGA, Marketing, Technical and Finance resulting in robust plans.
- Innovation & Complexity: Responsible for defining new directional methods, techniques and/or processes. Extensively analyze problems and recommend new direction or advancements within job area/function having a broad impact on the organization.

**Qualifications & Requirements**
- University Degree (Master or MBA ideally) or equivalent experience.
- +12 years of prior relevant experience.
- Digital Capabilities
- Stakeholder management
- Strong negotiation, communication and influence skills: Required to negotiate and compromise to influence internal and external parties to accept concepts, practices and approaches of the job function.
- Fluent in Spanish and English.

**What We Can Do For You**
- ** Iconic & Innovative Brands**: Our portfolio represents over 20 different billion-dollar brands such as Coca-Cola, Sprite, Fanta, Powerade, and more. We believe the Alcohol category will become a billion-dollar category for the Company. This is your opportunity to be a leader building that category across Latin America
- ** Creative Team Culture**:Be inspired by the best brand leaders and agencies in the world, which creates a creative culture that supports taking risks and innovation.
- ** Global Exposure to World Class Leaders**:Availability to global marketing leaders that will expand your network and exposure you to emerging digital platforms and marketing insights.
- ** Community of Belonging**: We’re an organization that believes our ability to continually grow and build the right atmosphere where people feel safe and empowered, lets you bring your best self to work.
- ** Purpose Driven**: Purpose driven approach that empowers our people to protect the environment and communities we serve while delivering safe & quality products**.**

**Skills**

Communication; Negotiation; Data Driven; organization; Stakeholder Management; Influence; Digital Collaboration; Communication Relationship
**Our Purpose and Growth Culture**:
We are taking deliberate action to nurture an inclusive culture that is grounded in our company purpose, to refresh the world and make a difference. We act with a growth mindset, take an expansive approach to what’s possible and believe in continuous learning to improve our business and ourselves. We focus on four key behaviors - curious, empowered, inclusive and agile - and value how we work as much as what we achieve. We believe that our culture is one of the reasons our company continues to thrive after 130+ years. Visit Our Purpose and Vision to learn more about these behaviors and how you can bring them to life in your next role at Coca-Cola.


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