29395401799 - Digital Marketing Specialist

hace 7 días

Bogotá Cundinamarca, Colombia Activate Talent A tiempo completo

**Scope of the role**:
The **Digital Marketing Specialist** will play a vital role in enhancing the organization’s digital presence. This position blends creativity, technical expertise, and strategic thinking to design impactful marketing campaigns, optimize websites, and strengthen online engagement. If you're passionate about making a difference and driving digital innovation, this role is for you

**Responsibilities**:
**Digital Marketing Strategy**:

- Design and execute comprehensive digital marketing campaigns to enhance brand visibility and engagement.
- Analyze campaign performance using analytics tools and provide recommendations to improve ROI.

**Website Design and Optimization**:

- Design and maintain engaging, user-friendly websites that align with the brand’s identity.
- Implement SEO strategies to improve search engine rankings and increase organic traffic.
- Ensure websites are optimized for responsiveness, speed, and user experience.

**Search Engine Optimization (SEO)**:

- Conduct keyword research and competitor analysis to identify optimization opportunities.
- Enhance on-page and off-page SEO elements, including content, metadata, and backlinks.
- Use analytics tools to track SEO performance and improve rankings.

**Graphic Design**:

- Develop creative visuals, graphics, and promotional materials that resonate with the target audience.
- Ensure brand consistency across all digital content.

**Collaboration and Leadership**:

- Work with cross-functional teams, including developers and content creators, to execute projects efficiently.
- Provide guidance to junior team members, fostering skill development.

**Analytics and Reporting**:

- Use platforms like Google Analytics, SEMrush, or similar tools to monitor performance metrics.
- Prepare detailed reports on campaign effectiveness and website performance.

**Requirements**:

- **C1 English level, with excellent verbal and written communication skills (Must Have)**:

- **A minimum of 5 years of experience in digital marketing, SEO, website design, and graphic design.** **(Must Have)**:

- Proven ability to manage successful digital marketing campaigns and create high-performing websites.
- Proficiency in WordPress, Shopify, or similar CMS platforms.
- Expertise in SEO tools such as Google Analytics, SEMrush, Moz, or Ahrefs.
- Advanced skills in Adobe Creative Suite (Photoshop, Illustrator) or equivalent design software.
- Familiarity with HTML, CSS, and JavaScript is a plus.
- Strong organizational and project management skills with attention to detail.

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