Digital Marketing Specialist
hace 1 semana
**Position: Digital Marketing Specialist - Healthcare Focus (U.S. Market)**
**Location**: Hybrid - Bogotá
**Schedule**: Full-time (40 hours/week)
**Company**: Assist Point
**Technical Requirements**:
- Proficient in **CRM platforms** such as HubSpot, Salesforce, Zoho, etc.
- Experience managing **AI-based marketing automation** tools
- Advanced knowledge of **Google Ads, Meta Ads, and TikTok Ads**:
- Skilled in **Google Analytics 4 (GA4)** and **Google Tag Manager**:
- Strong understanding of **SEO and local SEO** strategies for the U.S. market
- Experience building performance reports using **Looker Studio**:
- Image and video editing skills (Canva, Adobe Suite, CapCut, or similar)
- Experience with **Conversion Rate Optimization (CRO)** and digital funnels
- Knowledge of **HIPAA-compliant marketing** practices and data privacy standards
- English level **B2+ or higher**:
- Familiarity with **review and listing platforms** such as Healthgrades, Zocdoc, Yelp, and Google Business Profile
**What We Offer**:
- 40-hour work week
- Hybrid work model: remote and in-office
- Progressive salary increases based on performance
- Opportunities to test and implement new digital tools and strategies
**Salary**: COP $2,620,000
**Experience**:
- Digital marketing: 1 year (required)
**Language**:
- English (required)
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