Paid Ads Specialist

hace 1 día

Bogotá, Colombia HireHawk A tiempo completo

**Position**: Paid Ads Specialist
**Location**: Remote
**Working hours**: 40 hrs per week, 8 am - 5 pm PST
Scope of the Job
We’re looking for a data-obsessed Paid Ads Specialist to take full ownership of performance marketing campaigns across platforms like Google Ads, Meta Ads, LinkedIn, and beyond. This is a hands-on, high-impact role where you’ll not only optimize ad spend but also help shape the digital strategy that drives our growth.
You’ll be working with product, analytics, and creative teams to design and execute full-funnel paid strategies—from setting up campaigns and testing creatives, to building dashboards and scaling performance. We’re a tech-enabled team, so if you love using automation tools, scripts, and data to make

**Responsibilities**:

- Launch, manage, and optimize paid campaigns on Google, Meta (Facebook/Instagram), LinkedIn, and TikTok
- Analyze performance and constantly test ad creatives, audiences, bidding strategies, and landing pages
- Use tools like Google Analytics, GA4, Google Tag Manager, and Looker Studio to monitor and report results
- Build custom dashboards to track CAC, ROAS, LTV, and other key KPIs
- Collaborate with design and content teams to generate high-performing creatives
- Conduct A/B tests across platforms and make data-driven decisions
- Ensure pixel implementation, tracking accuracy, and data cleanliness
- Stay up to date with digital trends, algorithm changes, and new ad features

**Requirements**:

- 4 years of experience managing paid campaigns across major ad platforms
- Proven success optimizing for performance (ROAS, CPL, CAC)
- Experience with Google Ads (Search, Display, YouTube) and Meta Ads required
- Familiarity with GA4, Tag Manager, Looker Studio, or similar tools
- Ability to interpret campaign performance and make quick strategic adjustments
- Experience using automation tools or scripts (e.g., Google Ads Scripts, Zapier) is a big plus
- Strong communication and collaboration skills — you’re proactive and results-driven

Ready to turn clicks into conversions and scale campaigns that really move the needle?

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