Marketing Digital Analyst

**ABOUT US**

Contáctica is the leading Martech Creative Agency in Puerto Rico, a strong challenger in Latin America, and a dynamic catalyst for growth in the U.S. mainland. For over 20 years we have challenged the status quo and accelerated the evolution of visionary companies and their teams by delivering pioneering knowledge, transformative Martech Solutions, and full-spectrum Marketing Agency Services.

With headquarters in Puerto Rico and Colombia, and a closely integrated team working from across ten countries, we are uniquely positioned to serve key industries such as Banking, Insurance, and Consumer Packaged Goods (CPGs), while tackling the most complex brand, product, and business challenges of today and tomorrow.

In 2025, as we enter a new era of Hyper-Evolution, we are passionately committed to drive growth and innovation by leveraging the Power of Humanity + Artificial Intelligence. Our unwavering focus remains untouched: to provide exceptional business outcomes through Strategic-Thinking, Creativity, and Deep Client Insight, augmented by Cutting-Edge Technologies.

If you share our Beliefs—and are committed to Act on them fully—we invite you to read the requirements of this position and consider applying.

**JOB DESCRIPTION**

**Contáctica is seeking a Marketing Digital Analyst** with 3-4 years of experience in digital campaign measurement, reporting, and analytics, as well as the management and optimization of web analytics platforms. This strategic, hands-on role combines strong analytical capabilities, attention to detail, and a client-focused approach to transform complex data into actionable insights that drive strategic decision-making.

As a key partner to our clients and internal teams, you will collaborate closely with media, creative, and strategy teams to ensure analytics are integrated into every stage of the marketing process — always with a results-driven, client-first mindset.

**KEY RESPONSIBILITIES**
- Conceptualize, measure, and analyze the performance of digital marketing campaigns across multiple platforms.
- Conduct in-depth data analysis, ensure data quality (Data QA), and prepare strategic reports using Excel, Looker Studio, and Power BI.
- Evaluate and monitor campaign performance in platforms such as Facebook Ads and Google Ads, identifying opportunities for optimization.
- Analyze Paid Media data for both own brands and competitors to improve ROI and performance.
- Manage and optimize SEO metrics to enhance search engine visibility and traffic.
- Provide analytical support for continuous improvement initiatives across brands.
- Build and maintain strong client relationships, acting as a trusted analytical advisor.
- Automate analytical processes and reporting workflows to increase efficiency.
- Analyze website data using platforms such as Google Analytics 4, Hotjar, and Semrush to identify user behavior trends and improvement opportunities.

**QUALIFICATIONS**
- Bachelor’s degree in Marketing, Advertising, Business Administration, Economics, or a related field.
- 3-4 years of proven experience in data analysis and digital marketing.
- Proficiency in SQL, GCP, and relational databases.
- Hands-on experience with ad management platforms (Google Ads, Meta Ads).
- Expertise in web analytics tools (Google Analytics 4, Google Tag Manager).
- Proficiency with data visualization tools (Power BI, Looker Studio).
- Advanced skills in structuring and analyzing data using Excel and BigQuery.
- Basic knowledge of SEO, CSS, and JavaScript.
- Strong written communication skills and high attention to detail.
- Experience with CRO methodologies and Paid Media performance analysis.
- Ability to manage multiple priorities, balancing urgency and importance.

**COMPETENCIES**
- **Analytical Skills** - Strong ability to interpret and synthesize complex data to generate actionable insights.
- **Effective Communication** - Clear and concise interaction with clients and internal teams, both technical and non-technical.
- **Attention to Detail** - Precision in data collection, validation, and reporting.
- **Teamwork** - Collaborative mindset to contribute effectively within cross-functional teams.
- **Critical Thinking** - Ability to assess problems, identify root causes, and recommend strategic solutions.
- **Adaptability & Flexibility** - Capacity to adjust quickly to changing priorities, tools, and market conditions.

**START THE JOURNEY**
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We are Contáctica, a technology and creativity company tackling the most complex brand, product, and business challenges of today and tomorrow while serving key industries such as banking, insurance, and consumer packaged goods (CPGs).