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Senior Social Media Lead
hace 1 hora
AS Roma is an iconic football club located in the Eternal City with a rich history. Our fans' passion is unrivalled in world football. As a club, we are on a journey to export the magic of our great club and this great city to the rest of the world.
**PURPOSE**:
**MAIN RESPONSIBILITIES**:
- With the support of internal stakeholders develop and execute a comprehensive social media strategy to engage fans, promote matches, and increase brand visibility across all platforms (Instagram, Twitter/X, Facebook, TikTok, YouTube, etc.).
- With the support of our Creative Team, create, curate, and manage high-quality, engaging social content including graphics, videos, photos, and live updates from matches, training sessions, and press events.
- Monitor, analyze, and report on key performance metrics, providing insights to refine strategies and increase fan engagement.
- Lead the social media team, managing day-to-day operations, including scheduling content and ensuring brand consistency across platforms.
- Collaborate with the Marketing, Sport comms, Partnerships and creative teams to align social media campaigns with broader marketing initiatives, such as production promotions and sponsorship obligations.
- Stay updated on trends in social media, digital marketing, and football culture to innovate and enhance the club’s digital presence.
- In collaboration with the marketing comms team, manage relationships with social media influencers and external agencies to maximize social media reach and effectiveness.
- Ensure a strong brand voice, delivering clear and consistent messaging in line with the club's values and objectives.
**SKILLS**:
- Proven experience (5+ years) in social media management, ideally in the sports or related industries.
- Expertise in all major social media platforms and tools, with a deep understanding of each platform’s algorithms, features, and best practices.
- Strong leadership skills with the ability to manage and inspire a team.
- Strong understanding of team budget management.
- An understanding of social media analytics tools and the ability to turn data into actionable insights.
- Creativity and storytelling ability, with a passion for football and an understanding of fan culture.
- Organised with the ability to manage multiple projects simultaneously.
- Strong problem-solving skills and the ability to handle crises or sensitive topics in a professional manner.
- Proficiency in written English and Italian is essential.