Sr. Specialist Brand Communications

This role is responsible for leading the Brand Communications strategy for the Running and Training categories in Colombia, while also supporting cross-category initiatives. The Sr. Specialist will drive the development and execution of regional and local campaigns, ensuring strong storytelling, disruptive activations, and brand consistency across all consumer touchpoints. A key part of the role is to lead adidas Runners in the market and launch and scale Splits in Colombia, reinforcing adidas’ leadership in performance. _This position requires a bold mindset oriented to innovation, cultural relevance, and impact-driven actions, always anchored in data and business priorities._
- Key Responsibilities:_
- _Lead the Brand Communications planning and execution for Running and Training categories in Colombia._
- _Execute regional and local campaigns aligned with the LAM calendar and strategy, ensuring full integration across media, social, PR, and activations._
- _Own the launch and expansion of Splits in Colombia, in coordination with the market and LAM teams._
- _Lead the communications strategy for adidas Runners in Colombia, ensuring alignment with global and regional direction, and building relevance through storytelling, PR, and digital channels._
- _Support cross-category initiatives by working closely with other brand and commercial teams to amplify brand impact across all touchpoints._
- _Manage local, regional, and global stakeholders, ensuring alignment, collaboration, and consistent messaging across the brand ecosystem._
- _Manage external agencies (creative, media, PR), ensuring clear briefing, on-time delivery, and consistency with brand positioning._
- _Ensure operational excellence through tools like EIMs, budget tracking, and performance measurement._
- _Own the product buying process for communications purposes (PR seeding, activations, storytelling), ensuring alignment with business goals and maximizing brand heat in key categories._
- _Use tools such as Ipsos, Kantar, and Segmenta to analyze brand performance and derive insights that shape future strategies and actions._
- _Bring a strong innovation mindset to challenge the status quo and propose fresh, disruptive ways to connect with consumers and communities._ _
- _Ensure campaigns and activations are connected to business results, with a focus on driving purchase intent and supporting category sell-out._
- Key Relationships: _
- _Brand Comms Team_
- _Regional BU’s (Running, Training, and others)_
- _CTC’s (Running, Training, and others)_
- _Sales Channels Teams_
- _Global and LAM Brand Activation Teams_
- _External Agencies (Creative, Media, PR)_
- _adidas Runners Captains and Community_
- Knowledge Skills and Abilities:_
- _Strong knowledge of brand communications, storytelling, campaign planning, and activations_
- _Experience managing cross-functional teams and external agencies_
- _Passion for sports, culture, and innovation_
- _Excellent project management and multitasking skills_
- _Analytical mindset and experience using consumer insights tools (Ipsos, Kantar, Segmenta)_
- _Comfortable working in fast-paced, matrixed environments_
- Requisite Education and Experience / Minimum Qualifications:_
- _University degree in Marketing, Communications, Business, or related field_
- _At least 3-5 years of experience in brand marketing or related areas_
- _Fluent in Spanish and English_
- _Experience in running or performance-related categories is a plus_

AT ADIDAS WE HAVE A WINNING CULTURE. BUT TO WIN, PHYSICAL POWER IS NOT ENOUGH. JUST LIKE ATHLETES OUR EMPLOYEES NEED MENTAL STRENGTH IN THEIR GAME. WE FOSTER THE ATHLETE’S MINDSET THROUGH A SET OF BEHAVIORS THAT WE WANT TO ENABLE AND DEVELOP IN OUR PEOPLE AND THAT ARE AT THE CORE OF OUR UNIQUE COMPANY CULTURE: THIS IS HOW WE WIN WHILE PLAYING FAIR.

COURAGE: Speak up when you see an opportunity; step up when you see a need..

OWNERSHIP: Pick up the ball. Be proactive, take responsibility and follow-through.

INNOVATION: Elevate to win. Be curious, test and learn new and better ways of doing things.

TEAMPLAY: Win together. Work collaboratively and cultivate a shared mindset.

INTEGRITY: Play by the rules. Hold yourself and others accountable to our company’s standards.

RESPECT: Value all players. Display empathy, be inclusive and show dignity to all.

**ADIDAS CELEBRATES DIVERSITY, SUPPORTS INCLUSIVENESS AND ENCOURAGES INDIVIDUAL EXPRESSION IN OUR WORKPLACE. WE DO NOT TOLERATE THE HARASSMENT OR DISCRIMINATION TOWARD ANY OF OUR APPLICANTS OR EMPLOYEES. WE ARE AN EQUAL OPPORTUNITY EMPLOYER.**

- JOB TITLE:
- Sr. Specialist Brand Communications
- BRAND:

- LOCATION:
- Bogota
- TEAM:
- Brand Management & Communications
- STATE:
- Dist
- COUNTRY/REGION:
- CO
- CONTRACT TYPE:
- Full time
- NUMBER:
- 528826
- DATE:
- May 14, 2025