SEO Content Manager

About the Role

We are hiring a hands-on SEO Content Manager who can produce high-quality, AI-friendly guides and blog posts that rank and convert. This is not a generic “write blog articles” role. You will create structured, question-driven content that anticipates what users will ask next and answers it clearly using FAQs, step-by-step sections, comparisons, and internal linking.

You will work across two brands:
**⁠ ⁠LicensePlate.ae (UAE license plate marketplace + valuation content)**

**⁠ ⁠MillionMiner (ASIC mining hardware + managed hosting content)**

Your content must be educational, trust-building, and conversion-aware. The goal is topical authority, strong organic rankings, and content that search engines and AI systems can extract and reference.

What You Will Do (Responsibilities)

Content Strategy & Production (Core)

**⁠ ⁠Write SEO-focused guides and blog posts that fully answer user questions (Q&A-first approach).**

**⁠ ⁠Build “Pillar + Cluster” content structures (topical authority) for each brand.**

**⁠ ⁠Create content that targets real search intent (informational, commercial, transactional) and moves users toward the next step.**

On-Page SEO for Every Deliverable

For every article/page update you deliver:
**⁠ ⁠SEO title (length-aware), meta description, clean slug suggestion**

**⁠ ⁠Proper H2/H3 structure and scannable formatting**

**⁠ ⁠FAQ section with real user questions (not generic filler)**

**⁠ ⁠Internal linking plan and implementation (to tools, categories, key pages)**

**⁠ ⁠Image brief + alt text (natural, descriptive, keyword-aware)**

Internal Linking & Content Architecture

**⁠ ⁠Build and maintain internal link maps (which pages should link to which “money pages” and why).**

**⁠ ⁠Update existing content with new links, better FAQs, and refreshed sections to avoid thin/duplicate content.**

CMS Formatting (WordPress/Gutenberg + Website Pages)

**⁠ ⁠Deliver content copy-paste ready for WordPress (no unnecessary scripts).**

**⁠ ⁠Keep formatting clean, crawler-safe, and user-friendly.**

Quality & Continuous Optimization

**⁠ ⁠Ensure each piece is “complete” (answers the full question scope) and avoids duplication.**

**⁠ ⁠Improve existing posts: rewrite titles, expand FAQs, add missing user questions, strengthen internal links.**

Deliverables & Output Expectations

We care about quality and impact, not word count. That said, a typical weekly output looks like:
**⁠ ⁠2-4 high-quality posts/guides (1,200-2,500+ words depending on topic)**

**⁠ ⁠5-15 updates to existing pages/posts (FAQs, meta, internal links, structure)**

**⁠ ⁠1 simple content plan or cluster map update (ongoing)**

**⁠ ⁠Image briefs + alt text for all new content**

What Success Looks Like (KPIs)

**⁠ ⁠Growth in non-branded organic clicks and impressions (Google Search Console)**

**⁠ ⁠Improved rankings for defined topic clusters (Top 10 → Top 3)**

**⁠ ⁠Higher CTR from better titles/meta descriptions**

**⁠ ⁠Stronger conversion-assist: more clicks into key pages (calculator, listings, shop, contact)**

**⁠ ⁠Consistent content quality: every post answers the main query and “next questions”**

Required Skills & Experience

Must-Haves

**⁠ ⁠Proven SEO content experience (portfolio required)**

**⁠ ⁠Strong ability to structure content around user intent and questions (Q&A-led writing)**

**⁠ ⁠Able to create clear, educational content for complex topics**

**⁠ ⁠Strong internal linking instincts (topical authority mindset)**

**⁠ ⁠Excellent English writing skills (native or near-native)**

**⁠ ⁠Self-managed execution: research → outline → content → on-page SEO → internal links**

Nice-to-Haves

**⁠ ⁠Experience in marketplaces, e-commerce SEO, or technical niches**

**⁠ ⁠Experience writing content that performs in AI-overview style results (structured FAQs, definitions, entity clarity)**

**⁠ ⁠Additional languages: German, French, Spanish**

Tools You May Use

**⁠ ⁠Google Search Console (preferred)**

**⁠ ⁠Ahrefs/Semrush (optional)**

**⁠ ⁠Google Docs / Notion / Sheets (or similar)**

**⁠ ⁠WordPress/Gutenberg**

**⁠ ⁠Basic image sourcing/briefing (no heavy design work required)